Head of Brand Experience & Global Activation

What you will do:

You will be a senior level leader responsible for ensuring consistent and impactful brand representation across global touchpoints. Specifically, this role plays a critical enabling function in advancing brand-building efforts globally, with a focus on regional activation, strategic brand partnerships, and experiential marketing. The position serves as a collaborative conduit between central brand, creative, regional, and event/partnership teams to ensure consistent, locally relevant execution of brand initiatives that build equity and engagement, bringing our efforts to life in culturally relevant and impactful ways across markets.

What you will bring to the role:

• Bachelor's degree in marketing, communications, business, or a related field required; advanced degree preferred.
• Project management certification a plus (requisite within one year of joining)
• 12-15 years of progressive experience in brand marketing, integrated campaigns, regional marketing leadership, or experiential/event marketing, ideally within global or matrixed organizations.
• Proven ability to shape and activate brand strategies through cross-functional collaboration, with a strong understanding of how to build brand equity across channels, markets, and formats.
• Demonstrated experience leading multi-market teams and managing senior-level direct reports, with a focus on empowerment, accountability, and performance.
• Strong expertise in event marketing and experiential strategy, with end-to-end oversight of programming, content, brand experience, and stakeholder alignment.
• Deep understanding of global-to-local marketing models, with sensitivity to cultural nuance, consumer behavior, and market dynamics.
• Skilled at navigating complex cross-functional environments and building strong relationships with creative, production, comms, legal, sales, and regional stakeholders.
• Excellent communication and influencing skills; confident in aligning executive stakeholders and inspiring cross-regional teams.
• Highly organized and operationally strong, with experience in marketing planning, milestone tracking, and performance reporting.
• Proficiency in the business language for PMI (English)
• Frequent Travel estimated at 30-40%.