Product Marketing Manager

1. New Product Development for IWD Solvent borne Technologies within the Direct SHW business
   • Management of the stage gate process from ideation to successful launch/audit
   • Partner with segment lead in the identification and documentation of CTQ's (critical to quality) requirements
   • Gathering and analysis of competitive information
   • Development of Technical Scope and Specifications
   • Proforma development and performance tracking post launch
   • Sales forecasting
   • New product validation and field testing
   • New product commercialization
   • Determine Market Pricing and guidance
   • Aid in the development of new product launch package with Marketing Communications team
   • Develop selling collateral to aide in affective tools
2. General Product Line Management
   • Develop and maintain product's technical information (Product Data Sheets, Label Directions, MSDS, etc.)
   • Ongoing competitive benchmarking
   • Ongoing certifications
   • Manage Product Lifecycle including SKU Rationalization
   • Lead simplification efforts aligning with division goals to reduce complexity
   • Strategic product planning/road map utilizing Multi-Generational Product Planning (MGPP) methodology
3. Maintain Market intelligence and understanding
   • Organize time with the field organization to support & understand market needs
   • Identify sources for key market intelligence
   • Attend & work various trade shows and/or industry event
4. Maintain alignment with R&D, sales, facilities, PTS, and manufacturing
5. Maintain active involvement to successfully manage customer product transitions

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships

FORMAL EDUCATION:

Required:

• Bachelor's degree from an accredited university

Preferred:

• Master's Degree

KNOWLEDGE & EXPERIENCE

:Required:

• 7+ years' experience working in the coatings industry
• 7+ experience working with a cross functional team of technical, marketing, and sales professionals.
• Proven knowledge of and experience with successfully launching new products via the Stage Gate process.
• Proven project management experience and success

Preferred:

• Prior experience in product management or strategic marketing role
• Technical background with focus in Industrial markets
• Understanding of solventborne technologies, including but not limited to stains, lacquers and topcoats
• Experience with efforts to ensure color quality

TECHNICAL/SKILL REQUIREMENTS:

• Required:
• Project and meeting management skills
• Must possess the ability to prioritize and handle multiple projects
• Proactive and transparent communication, both verbally and in writing
• Proficient computer skills, including PowerPoint, Word, and Excel

Preferred:

• DFSS Green Belt

TRAVEL REQUIREMENTS:

• 20%