Senior Program Manager, GTM Operations

Our Company

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Role: Senior Program Manager, GenStudio for Performance Marketing (PeM) & Firefly Enterprise (FFE).

The GTM Ops team is seeking a Senior Program Manager to orchestrate GTM pivotal initiatives, annual marketing moment activation, product release plans execution, and to champion process efficiency across product marketing, product mgmt, and engineering.

In this role, you will work in tight partnership with the Product Marketing team to translate product marketing strategies into actionable GTM Ops plans. You will lead planning and execution for key marketing moments and product releases while ensuring alignment with the enterprise ecosystem.

As the owner of the GTM program, you will foster strong cross-functional engagement to ensure timely and coordinated delivery of go-to-market plans.

Finally, you will drive process efficiency and operational rigor through well-defined ownership. You will champion predictable cadences and streamlined execution - within the boundaries of DX & DME SLCs

Key responsibilities

• Support Product Marketing team readiness to share GTM goals, strategies, messaging, and priorities across all functional teams (semi-annual).
• Lead from planning to launch end-to-end content and presence plan for key marketing moments (e.g., MAX, Summit, Cannes Lions), ensuring a unified and consistent presence across PeM and FFE.
• Drive GTM process for product releases to ensure proactive planning and delivery of release plan following SLC.
• Communicate plans and GTM requirements to functional teams to drive awareness, alignment and coordinated delivery for GTM announcements, enterprise and industry marketing moments, and product releases.
• Own and facilitate the GTM program - composed of Product Marketing and functional leads-by hosting recurring syncs, facilitating definition of functional plans, tracking deliverables, managing dependencies, and mitigating risks.
• Manage critical initiatives by setting goals and success metrics, clarifying ownership, aligning collaborators, establishing timelines and deliverables, facilitating execution, and providing regular status reporting to senior leadership.
• Build and nurture positive relationships across Product Marketing, Product Management, Engineering, and extended teams to solve challenges, evolve processes, and drive ecosystem-wide alignment.
• Enable effective collaboration through centralized collaboration hubs to surface program health, foster engagement, and serve as the single source of truth for program-related communications and materials.

Skills & Experience

• 5-6 years of experience managing complex, cross-functional programs with a strong track record of successful go-lives.
• Proven experience in the technology industry, partnering closely with Product Marketing, Product Management, and Engineering teams.
• PMP certification or equivalent formal training.
• Demonstrated ability to design scalable processes and drive successful adoption across teams.
• Strong analytical and problem-solving skills, with a data-informed approach to decision-making.
• Foundational knowledge of business change management principles and practices.
• Highly organized with exceptional documentation skills to support transparency and execution clarity.
• Proven experience facilitating and leading meetings with large and diverse audiences.
• Strong presentation skills with the ability to simplify complex topics for different collaborator groups.
• Excellent interpersonal skills with a collaborative approach.
• Outstanding written and verbal communication skills, with experience engaging internal partner at all levels of the organization.
• Results oriented with strong bias for accuracy and follow-through.
• Self-motivated and comfortable owning multiple workstreams or areas of an initiative independently.
• Exhibit ability to drive execution in a fast-paced environment, balancing multiple priorities effectively.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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Massachusetts:

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