Digital Marketing Analyst

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Visa is seeking aDigital Marketing Analystwith an ability to help create and execute multi-channel digital media, digital advertising and performance marketing. The ideal candidate is a team player and problem solver that can leverage technology and data to gain insight into customer behavior and use that insight to drive high-performing digital marketing initiatives across various channels. A successful candidate will be responsible for helping develop, implement and track digital campaigns. The role will sit in Visa Marketing, and support Visa Acceptance Solutions brands.

TheDigital Marketing Analystrole will support global demand marketing efforts through our paid media strategy that defines, reaches and aligns with our customer lifecycle goals (awareness, consideration, purchase, loyalty) - and helps execute against it to ensure we get more of the right eyeballs, more return visits, qualified leads - all at an efficient media cost.

Applicants should also have experience in paid media, specifically in social media and paid search management. B2B experience and knowledge within the payments or fintech industry is a plus. Part of an efficient digital media strategy is understanding the different layers of technical optimization - creative, targeting, bidding, journey and more. Our digital media should be bold, relevant, and cut through the noise in today's world of content and creative inundation.

This role reports to the Marketing Director for Visa Acceptance Solutions.

This Position Will Be Responsible For

• Help deliver multi-channel digital media campaigns through paid search, organic/paid social, programmatic advertising and direct media buying.

• Support execution efforts from tracking, tagging, and trafficking with our media agencies and partners to ensure all aspects align in a timely manner.

• Coordinate social and search marketing optimization efforts that stems from 1+ years of in-channel experience.

• Align with demand and performance marketing teams to validate lead quality and contact acquisition.

• Manage digital media projects and scheduling against timelines. Ensure forecasting, readiness, timeliness, execution and pacing to goal.

• Assist in campaign measurement and action-driven reporting. Can look at data, analyze it, assess against goals (ROI and KPIs), draw insights, andtake action.

• Help develop new and innovative growth strategies across media, creative, and technology that bolster efficiency of media dollars. You have a geeky/analytical side that thrives in A/B testing and enjoys figuring out what works and why.

• This is a global support role - working with EU, AP, LAC and NA markets.

Qualities Of a Successful Candidate

• A deep thinker that understands the paid and organic social and search landscape.

• Highly organized with a passion for crafting and improving process and governance.

• Has tracking and measurability at top-of-mind.

• On top of the latest tools, trends, best practices and forward-thinking strategies in digital marketing and measurement.

• You are a positive individual who is a team player. Open-minded and flexible.

• Is comfortable with ambiguity, yet takes initiative to problem solve

• Experience crafting ad copy that converts, a plus.

** NO SPONSORSHIP will be available for this position

** NO relocation will be provided for this role

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Basic Qualifications

• 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications

• 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• 2 years working directly within paid/organic social and search.
• Experience working in high-growth environments such as tech start-up, growth marketing, ecommerce - businesses that are highly transactional.
• Hands-on experience within digital media channels like Google Ads, LinkedIn Ads, Meta Ads, programmatic advertising (DV360, Xandr), or affiliate marketing.
• Digital project management experience with a track record of ensuring delivery.
• Ability to distill and tailor complex information for key audiences.
• Experience tracking & analyzing campaign data and can provide actionable insights for optimization and reporting.
• Experience in fintech or payments industry is a plus.
• Demonstrates a track record of delivering results at or through a media agency partnership is a plus.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 134,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.