CRM Marketing Assistant

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview:

The Retention Marketing Team is responsible for driving growth and optimizing customer lifetime value through our owned media. The team is responsible for the customer contact strategy, lifecycle, and end to end campaign execution for all retention channels -Email, Mobile, Site Targeted Content and Direct Mail.

The Assistant will serve as the primary contact and point person for our Direct Mail initiatives, independently managing the execution of all partner requests and ensuring they meet requirements. This role also provides crucial support to the broader team across mobile and email channels. We're looking for an adaptable and resourceful individual who can work independently and act as a subject matter expert to help evolve our owned media channel.

Essential Functions:

* Creating segmentation and filtering to create a targeted audience files in CRM tool (SAS360 Inclusive of email, mobile messaging, site personalization, direct mail and targeted offers.

* QA business rules with team members to ensure accuracy.

* Partner with other CRM team members to optimize targeting and execution approach to campaigns.

* Assist in communication with 3rd party vendors and mail house to ensure deadlines are met and partners have key information needed for campaign execution.

* Record circulation and versioning information for Direct Mail initiatives

* Assist in troubleshooting and communicating CRM tool issues with CRM and Marketing Systems tech teams.

* Assist with experimentation discussions and provide cohort details as needed for budgeting requirements.

* Additional responsibilities and projects assigned.

Skills Summary:

* 1-2 years of experience in digital marketing or project management.

* Knowledge of email, Internet and direct marketing methods.

* Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.

* Self-starter with strong communication, organization and prioritization skills.

* Must have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software (World, Excel, Powerpoint, etc.) and database applications. Proven analytical abilities are a must.

* BA/BS college degree is required; concentration in Marketing a plus.

Communication and Relationship Skills

* Self-starter with strong communication, organization, and prioritization skills.

* Ability to escalate issues and pushback as needed.

* Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.

Management Skills

* Must be able to work independently with minimal supervision.

* Ability to identify, resolve, and escalate issues, challenging the status quo when appropriate.

Analytical Skills

* Proven strategic thinking, analytical, data interpretation, financial, and problem-solving skills.

* Heavy focus on quality assurance and high attention to detail are essential to success.

Physical Demands

* This position involves regular ambulating, sitting, hearing, and talking. May involve close vision, color vision, depth perception, and focus adjustment.

* Involves use of hands and fingers for typing on keyboard and using a mouse

Work Hours

* Ability to work a flexible schedule based on department and company needs.

* Typical work hours 9am-5pm and overtime and after-hour support as needed.

Decision Making

* Ability to problem solve when late changes or workflow issues arise.

* Partner with team members when making recommendations to business stakeholders

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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