New 
Sr. Product Marketing Manager, Influencer Early Access Program
 Microsoft | |
 United States, Washington, Redmond | |
 Aug 06, 2025 | |
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OverviewWe're seeking a leader to drive the influencer strategy for our Microsoft 365 Copilot influencer early access program. This role, Sr. Product Marketing Manager, Influencer Early Access Program, will drive Microsoft's leadership in the productivity AI space by building and scaling an early access program that empowers creators to showcase new Copilot features before public launch. You will manage the end-to-end influencer experience-identifying and onboarding creators, enabling early access to Copilot innovations, and amplifying authentic stories that shape public perception and accelerate adoption. The ideal candidate should be comfortable using AI & experimenting with new product, is fluent in influencer culture, confident presenting to external audiences, and passionate about connecting product innovation with real-world impact. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesPartner with engineering leadership to develop and maintain a strategic roadmap for new features that will drive the perception of Microsoft as a leader in AI & will appeal broadly to influencers.Test & evaluate upcoming features for influencer readiness and create clear, actionable guidance to support their value.Lead onboarding and demo sessions to ensure influencers are confident and capable of showcasing new capabilities.Identify new influencers & strategically evaluate how to expand the program.Drive always-on communications with influencers, including regular check-ins and proactive updates.Coordinate embargoed pre-briefings with public relations (PR) to prepare influencers for upcoming announcements and feature launches.Track and maintain an up-to-date list of active influencers, including evaluating their impact, reach, and promotion of the program.Build and manage a feedback loop between influencers and engineering to inform product development.Embody our Culture and Values | |