Genesis10 is seeking a Data Analyst. This is a 11+ month, contract position with an insurance client in Milwaukee, WI. Responsibilities:
- Provide quantitative and qualitative analysis, identify patterns, insights, and trends, and deliver BI to decision-makers to drive outcomes and answer key business questions.
- Leverage data to drive actionable insights and identify areas of improvement in current operations to allow marketing to make iterative decisions and optimizations throughout campaign flights.
- Analyze current digital media, social media, field collateral, and website performance to determine the effectiveness of marketing campaigns.
- Collaborate with business partners in Marketing and cross-functional teams in data product, engineering, and outside agencies to ensure campaign objectives are clear and aligned on, and that objectives will be measurable through consistent tagging, trafficking, and tracking.
- Monitor the integrity and accuracy of data generated by channel and web analytics platforms, and work with partner teams to resolve any issues.
- Serve as the department's subject matter expert in campaign performance and outcomes, and present findings as called upon.
- Design reusable reporting templates and data visualizations.
- Refine and improve reporting development and data gathering processes to reduce time-cost from cross-teams.
- Partner in defining reporting benchmarks, comparison periods, forecasts, and standardized KPIs across campaign activations.
- Seek to understand the business processes, marketing strategies, and the aims of each channel through discovery during campaign ideation and development.
- Develop and deliver reporting to key stakeholders and marketing leadership.
- Communicate to key stakeholders to ensure alignment with how performance is framed.
- Support marketing stakeholders and agency partners by developing ad hoc workspaces and dashboards for campaign program management as needed.
Requirements:
- Proficiency with Adobe Analytics
- Proficiency with data visualization in Office products, whether Power BI or Excel
- 5+ years of experience working with a web analytics platform and delivering channel level reporting with a Marketing focus.
- Strong understanding of marketing strategies and KPIs across the entire client journey and mix of channels.
- Strong grasp of marketing channel classifications, tag management, ad tech, digital marketing platform UIs, and UTM tracking parameters.
- Excellent analytical skills, attention to detail, ability to work with large amounts of data, and transform and normalize across varied but related data sets.
- Comfort working in highly matrixed engagement models, leveraging strong communication skills and ability to build rapport and interact in cross-functional teams.
- Experience tailoring, delivering, and presenting formal reporting to a range of audiences from boots-on-the-ground executors and subject matter experts to senior leadership.
Preferred Qualifications:
- Proficiency with SQL
- AdTech and Digital Marketing
Only candidates available and ready to work directly as Genesis10 employees will be considered for this position. If you have the described qualifications and are interested in this exciting opportunity, please apply! About Genesis10: Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals. For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10: Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years. The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years. Access to an experienced, caring recruiting team (more than 7 years of experience, on average.) Behavioral Health Platform Medical, Dental, Vision Health Savings Account Voluntary Hospital Indemnity (Critical Illness & Accident) Voluntary Term Life Insurance 401K Sick Pay (for applicable states/municipalities) Commuter Benefits (Dallas, NYC, SF) For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website. Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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