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Marketing Specialist I

General Dynamics - Ordnance and Tactical Systems (FL,TX,VA, IL)

United States, Florida, St. Petersburg

100 Carillon Parkway (Show on map)

Aug 18, 2025

Marketing Specialist I

Job Locations

US-FL-St Petersburg

Requisition ID

2025-34609

Position Type

Full Time

Position Classification

On-Site

Job Function

Marketing & Communications

Company Overview

General Dynamics Ordnance and Tactical Systems (OTS) is a global leader in the design, engineering and production of munitions, energetics, weapons, armaments, and missile subsystems around the world. OTS empowers the U.S. military and its allies with an extensive range of overarching product segments applied across all levels of strategic and tactical operations, providing a cutting-edge advantage to our warfighters.

Our Ethos of Honesty, Trust, Transparency, and Alignment, are the guiding principles that form the foundation of everything we do. Integrity is paramount, innovation fuels our passion, customer satisfaction is at the core of our mission, and collaboration is key to our success - fostering a culture of teamwork and mutual respect among employees, partners, and stakeholders.

Whether you're just starting out on your career journey or are an experienced professional, we offer a robust total rewards package that goes above and beyond with compensation; healthcare, wellness, retirement, and work/life benefits that include career development and recognition programs.

If who we are and what we do resonates with you, we invite you to join our high-performance team!

Job Summary

The Marketing and Communications Specialist plays a key role in supporting the organization's internal and external communication efforts. This position is responsible for the development and execution of internal communications, management and monitoring of social media channels, coordination and support of employee engagement initiatives, and other tactical communications tasks that contribute to a cohesive brand and employee experience. The ideal candidate will possess excellent communication skills, a strong ability to work cross-functionally across teams, and demonstrate a positive attitude and team-oriented mindset. This role is vital to ensuring clear, consistent, and engaging messaging across the organization.

Impact of the Role

General Profile

Requires conceptual knowledge of theories, practices, and procedures within a job discipline

Performs routine assignments using existing procedures
Receives instruction, guidance and direction from more senior level roles
Entry level to a professional career progression
Consistent exercise of discretion & judgment

Essential Functions

Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.
Analyzes marketing and promotional needs, and designs and implements marketing communications strategies that support organizational objectives.
Drafts marketing communications, including promotional publications, presentations, advertisements, or brochures.
Reviews and edits messages to ensure that they are clear, thorough, on-brand, and seek to preserve the company's image.
Suggests ways of tailoring messages and delivery channels based on the targeted audience.
Collects data on the performance of specific communications or campaigns.
Assists in the production of print, online, or other forms of advertisement, and assists with special events or promotions.

Required Qualifications

Required education and experience: Associate's Degree and 0-3 years' experience OR Equivalent Combination of Relevant Education &/or Experience
Critical professional related technical skills; computer skills: Proficient in Microsoft Office (Excel, Word, PowerPoint)

Preferred Qualifications

Preferred education and experience: Bachelor's Degree
Discipline/Major: Marketing, Communications, Public Relations, or related field.
Knowledge, skills & abilities: Excellent writing, editing, and proofreading skills with a keen eye for detail. Experience developing and executing internal communications strategies. Strong understanding of social media platforms (LinkedIn, X, Facebook) and best practices for content management and engagement. Familiarity with employee engagement initiatives and event coordination. Strong organizational and project management skills, with the ability to manage multiple priorities.
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook) to effectively manage content creation, planning, and reporting activities; experience with SharePoint and Microsoft Teams is a plus, but not required.
Proactive, collaborative, and positive attitude with a strong team orientation.
This role is a full-time, in-office position.

Physical Requirements

Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

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The above statements describe the general nature and level of work only. The statements do not represent an exhaustive list of required responsibilities and skills. Other duties may be added or this job description may be amended at any time. This job description does not alter an employee's at-will employment status or create an employment agreement or contract, implied or otherwise.