New

Brand Insight Manager

TEKsystems
$50.00 - $60.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, Georgia, Atlanta
Aug 21, 2025
Duration: 6 + month w2 contract Location: Hybrid - Midtown Atlanta, GA Description We are seeking an experienced Global Brand Insights Manager to lead efforts in both brand health tracking and audience understanding to power our global brand strategy. You will play a pivotal role in synthesizing diverse data sources, spanning brand, audience, and market intelligence to uncover insights that inform brand positioning, creative development, and marketing execution. Own and evolve our global brand health measurement system, managing brand studies across key markets and ensuring methodological rigor in partnership with research vendors and internal stakeholders. Partner closely with the Customer Experience (CX) team to deepen audience understanding by integrating tracking data, channel behavior, market intelligence, and competitive insights. Work together to ensure findings reflect the needs, behaviors, and mindsets of high-priority audiences and are actionable across brand and marketing use cases. Produce regular brand health reporting, such as perception deep dives, competitive benchmarking, market trends, and audience segmentation refreshes. Champion insight-driven decision making across brand and marketing teams, ensuring that our strategies reflect current and future audience needs. Develop compelling, executive-ready presentations to communicate brand and audience insights with clarity and impact. Support the Brand Strategy Director and Sr Manager on broader Brand and Creative Strategy transformation initiatives. WHAT YOU ARE GOOD AT You bring a strategic, insight-driven mindset, with a passion for understanding how brands connect with people. You thrive at synthesizing multiple sources of data into clear, relevant narratives. You're collaborative by nature - someone who's eager to connect with other teams, learn from them, and pull together the bigger picture. Detail-oriented and quality-driven, you can manage multiple workstreams while maintaining a high bar for rigor and clarity. YOU BRING (EXPERIENCE & QUALIFICATIONS) 5+ years of experience in brand insights, audience research, consumer strategy, or a related field. Experience managing brand tracking studies, analyzing performance over time, and translating brand health metrics into strategic guidance. Demonstrated ability to understand audience segmentation models and apply them to marketing and brand decision-making. Comfortable working across multiple data sources, including first- and third-party research, analytics, and market trends. Strong communication skills, with a track record of creating executive-ready deliverables. Collaborative working style - comfortable building relationships across functions and engaging with stakeholders in client-facing roles (e.g., practice areas). Project management and vendor oversight experience, with attention to detail and quality. Experience supporting global B2B or professional services brands is a plus. Experience Level Expert Level Pay and Benefits The pay range for this position is $50.00 - $60.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Atlanta,GA. Application Deadline This position is anticipated to close on Sep 1, 2025. h4>About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.