Digital Marketing Associate

Title: Digital Marketing Associate

Reports To: Digital Marketing Manager

Location: Purchase, NY

FLSA Status: Exempt

Who We Are:

Triton International is the world's largest and most reliable container leasing company. We provide our customers with efficiency and certainty in an unpredictable world. Our customers depend on our extensive worldwide network and large equipment inventory to meet their needs and help keep global commerce moving forward. We are guided by our values of integrity, reliability, creativity, excellence, teamwork, and long-term view, alongside core competencies that foster a culture of leadership, innovation, and sustainable growth. Together, these principles empower our team, driving our continued success and cementing our position as an industry leader.

Why You'll Love This Job:

As part of the Triton Team, you will play an integral part in our mission "to support the supply chains that connect the world."

• Impact: Contribute to meaningful projects that make a difference in the global supply chain.
• Growth: Take advantage of professional development opportunities and grow your career with us.
• Culture: Be part of a supportive, innovative, high-performing global team where your ideas are valued.
• Benefits: Enjoy a comprehensive benefits package.

What You'll Do:

The Digital Marketing Associate is responsible for the promotion and implementation of Triton's branding initiatives, creating and developing our asset database and marketing Triton's products and services via a range of Digital Marketing channels. This position will also focus on increasing our market penetration by analyzing digital marketing data to grow our business, building and maintaining a quality contact database and using digital marketing to generate new leads, customers for our sales and marketing teams to convert into business. Key responsibilities include:

• Ensure correct & consistent use of the approved Triton/Triton Container Sales ("TCS") Brand Book & guidelines with guidance from the Brand Team.
• Responsible for maintaining the customer and subscriber databases (Campaign Manager etc.)
• Maintain the stock inventory reports and share with customers via Campaign Manager to ensure they have access to accurate data when determining business needs.
• Coordinate and trigger database email campaigns in accordance with our managers' requirements.
• Analyze all email campaign data and share recommendations with the Brand Team on ways to optimize future campaign results.
• Collaborate on all aspects of our in-house CRM system and all future developments.
• Participate in our social media strategy by researching and providing suitable content.
• Update website inventory report on a weekly basis.
• Collect info on new hires and job title changes and provide information where updates are required, i.e. business cards etc.
• Participate in the building and management of a brand asset databank, i.e. photos.
• Creating and managing a Triton activity calendar that captures all external business events.
• Research and write blog and news content aligned with company tone and objectives.
• Help coordinate worldwide trade show events and exhibitions, in booking, logistics and merchandise orders.
• Other projects and duties as assigned

What We're Looking For:

• Bachelor's degree in Marketing or Business Administration with a focus in Digital Marketing preferred.
• 1-2 years of digital marketing and/or data analysis experience using social media, websites and email required (internships will be considered, and examples of case studies, projects, relevant work samples, website designs, or a portfolio should be included when applying)
• General knowledge of the container/shipping industry and/or eagerness to learn.
• Proficient in Excel, Word, PowerPoint, and adaptable to in-house systems.

• Experience in Photoshop would be an advantage
• Experience in a CRM process would be an advantage but not crucial
• Knowledge of digital marketing software (Canva, Campaign Monitor, Business Objects, Photo Shop) and/or a strong commitment to continuously learning and developing software skills.
• Strong analytical and strategic thinking skills
• Ability to make data driven decisions
• Excellent interpersonal, communications and presentation skills
• Must be at a commutable distance (within 50 miles) to the Purchase, NY office.
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

You'll Succeed Here If You Are:

• Aligned to Triton's company values which include Integrity, Reliability, Creativity, Excellence, Teamwork and Long-term view
• Able to effectively develop digital strategies, programs, and tools in line with the organization's branding and sales objectives.
• Highly analytical with the keen ability to analyze large sets of digital marketing data to make informed decisions on how to further penetrate the market and grow our business.
• Committed to ongoing learning, particularly in relation to a variety of digital marketing software and platforms.
• A positive, energetic, and strong communicator who is dedicated to fostering and maintaining strong relationships with vendors and customers.
• Engaging and collaborative with the ability to form strong interpersonal connections with business owners, key decision makers, and cross-functional business leaders.
• An active listener who strives to communicate openly, honestly and respectfully with a diverse set of individuals across the globe.

What We Offer:

• *Competitive salary: expected base salary range for this role is $50,000 - $70,000
• Bonus potential
• Comprehensive benefit plans
• Generous time off
• Learning and development
• Employee Resource Groups (ERGs)
• Hybrid working schedule of 3 days in the office (Monday - Wednesday)

*The expected base salary range for this role is referenced above. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to salary and a generous employee benefits package, successful candidates are eligible to receive a discretionary bonus.

How to Apply:

Ready to join our team? Visit our career's portal at https://www.tritoninternational.com/careers

We look forward to hearing from you!

Triton is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristics protected by federal, state, or local law.