Lead Experience Design Strategist

Build an exciting, rewarding career with us - help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits.

The Lead Experience Design Strategist brings deep expertise in human-centered design and immersive storytelling to shape transformative experiences across teams and portfolios. This role goes beyond traditional design strategy - integrating sensory elements, narrative, and environmental cues to help people see, feel and believe in the essence of a solution. Operating with independence, the strategist leads efforts that drive business impact through emotionally resonant, user-centered experiences. They are a recognized expert and active leader in communities of practice, consulting mid-level leaders and elevating design maturity across the enterprise.

Delivering Experience Design

• Teach and coach experience design principles that incorporate sensory engagement, storytelling, and emotional resonance.

• Collaborate with design practitioners and product consultants to implement immersive design programs and best practices.

• Guide teams in managing collaborative experience design activities and right-sizing work intake.

• Empower teams to adopt an experience-first mindset, transitioning from transactional design to transformational storytelling.

• Establish governance frameworks that support experience design approaches.

• Facilitate change through experiential methods that engage users beyond traditional formats (e.g., beyond PowerPoint).

• Evaluate and advise on experience design strategies, tools, and methodologies.

• Anticipate organizational needs and proactively develop immersive methods to meet them.

Coaching Experience Design Mindset

• Mentor other design strategists, product owners, and business leaders to elevate their experience design capabilities.

• Coach mid-level leaders on integrating experience design into strategic decision-making.

• Lead workshops that emphasize user empathy, sensory immersion, and co-creation.

• Advocate for the importance of user research and emotional insight in design processes.

Consult & Advise

• Advise product and organizational leaders on applying experience design to solve complex business challenges.

• Align product, portfolio, and organizational strategies with experience-driven opportunities.

• Organize and harmonize experience design across workflows and service portfolios.

• Build strategic partnerships across the enterprise to embed experience design into core operations.

Cultural Growth & Influence

• Foster collaboration and storytelling across programs and portfolios.

• Challenge the status quo by introducing new ways of engaging users and stakeholders.

• Participate in communities of practice (CoP), change networks, and agile circles.

• Take a leadership role in CoP/CoE focused on experience design.

• Support and unblock other experience design strategists, guiding best practices.

• Bachelors degree in Information Technology or Business

• Minimum 6 years related work experience

• In lieu of Bachelors degree(s) AND 6 year(s) related work experience listed above, High School/GED AND 8 year(s) related work experience

• Experience in applying experience design and human-centered design methodologies in digital innovation or transformation environments

• Demonstrated servant-leadership in nontraditional ways (coaching, volunteer work leadership, etc.)

• Excellent written, verbal, and electronic communication skills

• Interacts effectively with others at all levels of the organization; makes persuasive and informative presentations

• Proficiency in multiple experience design and human-centered design principles, skills, methods and technologies

• Passion for helping to unlock the potential of individuals and teams

• Strong advising and coaching skills

• Strong facilitation skills - can mobilize others

• Openness, approachability, collaborative nature, and enjoyment working with passionate people

• A learner mindset - naturally curious to learn more

• Ability to consult with teams on human-centered design approach that works for them

• Experience with human-centered value-driven prioritization techniques

• Passionately proactive at problem-solving

• Ability to meet an individual or team where they are and help them succeed

• Professional judgment on when to ask for help

• Ability to take on multiple efforts of varying complexity (commensurate with experience)

• A growth mindset - always pushing the limits of what is possible

Intangibles:

• Leadership presence

• Actively practices emotional and situational intelligence

• Provides space for and encourages team to "think customer"

• Willingness to be vulnerable

• Hybrid Mobility Classification - Work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable daily commute to a Duke Energy facility.

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