Oakley Meta and Frames Brand Manager

Requisition ID:899849
Store #:991321 Oakley Marketing - NY 5th
Position:Full-Time
Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

The Brand Manager is a key player in shaping Oakley's eyewear categories in North America. Reporting to the Sr. Director of Brand Marketing, this role drives brand and commercial plans that spark cultural relevance, connect with consumers, and deliver growth. Partnering across Brand, Sales, Product, D2C, and Account Marketing, the Brand Manager will turn strategy into impactful storytelling, campaigns, and commercial moments, bringing strong brand instincts, creative vision, and data-driven decision-making to fuel both brand and business performance.

MAJOR DUTIES & RESPONSIBILITIES

• Support the development of annual and seasonal brand plans, aligned with global strategy and tailored to the North America market
• Build category-specific storytelling that connects product innovation to cultural relevance and consumer and customer needs
• Help brief, develop, and execute 360 campaigns across product launches, always-on moments, tentpole activations, and commercial storytelling, in partnership with Retail, Wholesale, E-Comm, Sports Marketing, Comms, Product, and Sales
• Lead the development of launch toolkits, including brand copy, campaign overviews, commercial storytelling briefs, and sell-in materials, while supporting sell-through with clear messaging, visual consistency, and retailer tools
• Collaborate with Paid Media, Influencer, and PR teams to ensure consistent messaging and campaign amplification.
• Coordinate across cross-functional teams to align campaign timelines, milestones, and go-to-market priorities

COMMERCIAL & BUSINESS SUPPORT

• Partner with Business Director, Sales, Product, and Planning to analyze sell-in and sell-through trends, and translate business performance into actionable marketing strategies
• Contribute to forecast inputs and help define assortment priorities, key SKUs, and category performance drivers
• Collaborate with D2C Account Marketing and Trade Marketing to localize campaigns and elevate in-store and digital execution across key accounts
• Track marketing ROI and participate in post-mortem recaps to drive continuous improvement across launches and priority moments

CROSS-FUNCTIONAL PARTNERSHIP

• Partner with Brand and Business Planning to craft strategic plans and adjustments rooted in data, trends, commercial goals, and long-term growth priorities
• Work with Global Brand and Product teams to represent North America market needs and share regional insights across consumer behavior, competitive landscape, and retail execution
• Maintain seasonal marketing calendars, budget trackers, and project management tools to enable on-time and on-brand delivery

BASIC QUALIFICATIONS

• Bachelor's degree required; MBA or equivalent experience preferred
• 5-7 years of relevant brand marketing experience, ideally in consumer products, lifestyle, or tech-adjacent categories
• Proven ability to build and execute strategic marketing plans across both brand and commercial touchpoints
• Exceptional communication skills with strong attention to detail
• Skilled in interpreting business data to guide brand strategy and go-to-market planning
• Highly organized, proactive, and collaborative, with a track record of managing multiple workstreams and delivering high-quality output on time

Pay Range: 105,281.60-159,390.00

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.