Marketing & Communications Specialist

SALARY RANGE

WORK ASSIGNMENT DETAILS

Waukesha County is seeking a dynamic and creative Marketing & Communications Specialist* to join our Parks and Land Use Department. As a key team member, you will be instrumental in shaping the department's public image through engaging multimedia content, innovative marketing strategies, and impactful communications.

* Marketing & Communications Specialist within the Public Communications classification.

Key Responsibilities:

Creative Development:

• Design graphic artwork for print and online media.
• Develop promotional materials for events to drive revenue and engage volunteers and sponsors.

Strategic Planning:

• Assist in planning and executing special events to promote departmental programs.
• Compile and analyze social advertising data, providing insights for strategic recommendations.

Media & Public Relations:

• Manage news releases with departmental experts.
• Act as the department's digital and social media expert, enhancing sponsorship, brand messaging, and public communication.
• Handle inquiries from the public and coordinate cross-departmental information initiatives.

Content Management:

• Generate, edit, publish, and schedule content that expands brand reach.

Skills & Competencies:

• Proficiency in Adobe Creative Suite, Microsoft Suite, and content management systems.
• Strong knowledge of marketing research, analytics, and social media best practices.
• Effective communication and presentation skills, with the ability to work collaboratively across diverse groups.
• Ability to develop and execute marketing programs that enhance visibility and engagement.

Why Join Us?

• Comprehensive Benefits: Health/dental/vision insurance, pension plan with match, paid time off, and more. Discover details by clicking on the 2025 Non-exempt Benefit Summary.
• Professional Development: Opportunities for continuous learning and improvement.
• Wellness Culture: On-site health and wellness clinic, fitness center, and a balanced work-life culture.

Prior to hiring, the successful candidate will be subject to work/education/certification reference(s) verification and a criminal background and driver's license check.

CLASSIFICATION SPECIFICATION

To view the full classification specification for Public Communications Specialist (aka Marketing & Communications Specialist) click here.

Minimum Training & Experience Requirements
1. Graduation from a recognized college or university with a bachelor's degree in marketing, communications, public relations, or closely related field.

OR

2. Graduation from a recognized technical school with an associate degree in marketing, communications, public relations, or closely related field, plus two (2) years of professional work experience in marketing, communications, public relations, or closely related field.

Waukesha County provides a comprehensive compensation and benefits package including excellent health/dental/vision, life insurance, generous paid time off (vacation, 10 holidays, 3 floating holidays, ample accrued sick time that rolls over each year), an exceptional pension plan with employer match and lifetime retirement payment plus an optional tax advantaged 457 retirement savings plan. Amongst many other benefits, employees are recognized and valued through a pay for performance system. Successful candidates will be eligible for performance-based merit increases and non-base performance awards.

Employee well-being is promoted through a balanced work-life culture and through an exceptional employee wellness program that offers a variety of programs and tools to help promote an employee's wellness and health, including an on-site health & wellness clinic.

About Us:
Waukesha County prides itself on operating in a business-like manner and is recognized as a leader delivering high quality services with competence and skill. With our vision of "Leading the Way", we value teamwork and collaboration, ethics and diversity, communication, efficiency and cost savings, innovation, and the wellbeing of our staff and the citizens we serve. Employees are provided professional development opportunities and encouragement to learn and practice continuous improvement and LEAN principles as we regularly ask ourselves "Is there a better way?"

Location:
Located in the City of Waukesha, our campus offers an on-site cafe and fitness center, free parking, and easy access to interstate highway systems. Waukesha County offers a perfect blend of urban and rural living where one can enjoy the benefits of quiet rural lake communities or opt for nearby attractions that the greater Milwaukee area offers including vast beach and park systems, public markets, performing arts, music festivals, and sports including the Milwaukee Admirals, Brewers, Bucks, Wave, Marquette University Golden Eagles and the UW-Milwaukee Panthers Basketball programs.

EEO:

Waukesha County is committed to equal opportunity and nondiscrimination in employment and adheres to all Federal, State and County Equal Employment Opportunity laws, policies, plans, rules, regulations and ordinances. The County recognizes and accepts its important leadership role in providing for equal employment/service opportunities. It is the express policy of Waukesha County to promote equal employment opportunity among all who are employed by Waukesha County and who seek employment with Waukesha County.

For further information visit:https://www.waukeshacounty.gov

The County does not sponsor applicants for work visas. Applicants must be currently authorized to work in the United States on a full-time basis.