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Director, Social Creative

Microsoft
United States, Washington, Redmond
Sep 12, 2025
OverviewMicrosoft's Consumer Marketing Organization's Social Marketing team is revolutionizing the art of storytelling in the age of AI. We are seeking a highly organized, creatively driven, and production-savvy social media leader that embodies innovation and a deep passion for brand storytelling. As Director, Social Creative you will set the creative vision and lead the development of Microsoft's consumer-facing social content across platforms including LinkedIn, X, TikTok, Instagram, and YouTube. This is a unique opportunity to shape the creative storytelling for flagship products like Microsoft Copilot, Windows, Surface, Edge, and M365 at a global scale. You'll own the creative strategy and direction for social campaigns, guiding concept development, visual direction, and narrative approach to ensure content is bold, innovative, and culturally relevant. This role requires an ability to translate brand and business objectives into breakthrough social-first ideas that resonate with diverse audiences. As a senior creative leader, you will partner closely with internal teams, agencies, and production partners to deliver best-in-class content that meets Microsoft's brand, accessibility, and legal standards. You'll inspire and mentor creative teams, manage high-profile campaigns from ideation through delivery, and champion creative excellence across every touchpoint. The ideal candidate combines visionary thinking with hands-on execution, thrives in fast-paced environments, and brings a deep passion for social storytelling that drives engagement and elevates Microsoft's presence across platforms. Join us in redefining the future of social media at Microsoft. Here, your creative leadership will inspire and shape the digital narratives of tomorrow Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesCreative Direction & Storytelling Drive the creative direction of social campaigns, collaborating with in-house creative and production teams, as well as social creators and leveraging emerging platforms. Translate insights, trends, and cultural moments into breakthrough visual and editorial concepts. Lead ideation and development of social-first campaigns, content series, and real-time activations. Conceptualize quick-turn assets across formats, including video, animation, and motion graphics. Direct the creation of compelling design systems, motion assets, photography, and content that tells a cohesive consumer journey. Ensure visual consistency and creative excellence across all deliverables. Creative Leadership & Collaboration Present creative ideas and concepts to internal stakeholders and senior leadership. Stay updated on trends in internet culture and audience behaviors to inspire and inform creative work. Partner with product, brand marketers, strategists, and production teams to meet campaign objectives and audience needs. Exhibit design innovation by integrating AI tools and workflows to scale and enhance creative production quality Collaborate with creative and production partners to ensure world-class execution. Use insights and strategic thinking to approach marketing challenges and deliver breakthrough solutions in a complex social landscape. Ideate, develop, and execute creative strategies focused on Owned & Creator channels AI & Workflow Optimization Guide team members in the effective use of AI tools and creative workflows, implementing cutting-edge solutions to improve speed to market. Inspire product storytelling efforts by leveraging audience and cultural insights. Foster relationships with agency and production partners to optimize for best-in-class creative work. Manage multiple projects and timelines, maintaining a high standard of craft and creative leadership.Embody our culture and values.
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