Referral Outreach Marketing Manager

JOB SUMMARY:
The Referral Outreach Marketing Manager for greater Dallas-Fort Worth is responsible for maintaining
and building outside referral relationships with dentists, pediatricians, schools, community organizations
and other potential referral sources to grow new patient counts and the overall success of referral
marketing in the greater DFW area. The Referral Outreach Marketing Manager serves as a subject matter
expert, maintains close relationships with the corporate Marketing team, Regional Director of Operations,
Operations Managers, and internal dental staff within the region.

The Referral Outreach Marketing Manager visits multiple locations daily, engages in face-to-face
meetings, presentations and networking events and utilizes a CRM system to log and track performance
ultimately driving new patients. Responsible for providing collateral and promotional items to referring
offices, organizing luncheons for doctor/staff introductions, and communicating with internal teams.
Organizes and supports community events and partnerships. Takes photos and generates engaging content
for social media pages for individual practices.
This support is crucial to the delivery of the company's mission of helping children achieve a lifetime of
great oral health.

Schedule: Monday - Friday/Occasional
Weekends, Hours Variable

JOB RELATED EXPERIENCE:
* 3 years in marketing or sales, with 1+ years in field marketing and/or dental experience preferred
* Excellent skills in self-starting, organization, communicating, problem solving
* Experience in the fields of dentistry, health care, and/or business development

JOB-RELATED SKILLS/COMPETENCIES:
* Critical thinking. Ability to make strategic decisions within assigned scope of authority.
* Ability to manage budget and expenses. Strong business acumen.
* Ability to support and effectively collaborate with other departments to achieve results.
* Ability to plan ahead, and to prioritize and coordinate activities, services, schedules or programs.
* Ability to plan, assess, communicate, and develop referral marketing strategies.
* High level of energy, adaptability, and pleasant and professional demeanor.

MAJOR DUTIES AND RESPONSIBILITIES:
* Travel to various offices daily ensure continuity of referral support for affiliated doctors (Approx.
85% of time spent in the field. Must own vehicle for travel, and mileage will be reimbursed).
* Communicate and collaborate with office staff and management for prioritization, planning,
decision making, delegation, problem-solving, and conflict management when needed.
* Develop trust and positive relationships with referring doctors, referred patients, supported
doctor(s) and staff. Adapt and effectively communicate office changes when needed.
* Focus on quickly understanding the needs of any given office and build strong relationships with
RDOs and Operations Managers throughout the region.
* Strategize beneficial school and community partnerships and promote practices at local events.
* Regularly create organic social media posts including photographs, videos and captions for each
office/brand in region.
* Implement and continuously improve best practice procedures including but not limited to
referral and patient relations/satisfaction and practice reputation.
* Utilize marketing tools and CRM to track interactions, manage accounts, identify potential
contacts and follow up on leads. Maintain accurate and up-to-date records of customer
interactions and progress towards goals.
* Build a culture of excellence, engagement and compliance.
* Ensure compliance with applicable government laws, rules, regulations, and Company policies
and procedures.
* Complete all company mandatory modules and job-specific training in the specified time frame.
* Perform additional duties as assigned.

WORKING CONDITIONS/PHYSICAL DEMANDS:
* Remote position based in DFW
* Local travel required - personal vehicle is main transport
* Lift 50 lbs
* Occasional weekends to support local events
* Occasional out of town travel may be required

OTHER DUTIES:
This job description reflects management's assignment of essential functions. It does not prescribe or
restrict the tasks that may be assigned. Nothing in this job description restricts management's right to
assign or reassign duties and responsibilities to this job at any time