New

Senior National and Regional Account Manager

Massachusetts General Hospital
United States, Massachusetts, Boston
100 1st Avenue (Show on map)
Sep 15, 2025
Summary The Senior Manager - B2B Partnership Marketing and Account Management will lead efforts to grow enrollment at the MGH Institute of Health Professions (MGH IHP) through strategic B2B and B2B2C partnerships. Reporting through Enrollment Marketing, this role focuses on deepening relationships with partner organizations including healthcare systems, school districts, community colleges, and four-year institutions, and activating joint marketing initiatives that reach and inspire their students and employees to pursue studies at IHP. This is a high-impact, externally facing role that blends relationship management, marketing strategy, and enrollment growth. It will serve as a key liaison between IHP and its partners, ensuring marketing and communications are aligned, effective, and measurable. This is a newly created position, reflecting a strategic investment in expanding the Institute's influence and access through institutional partnerships. The ideal candidate is a proactive builder with strong client service and project management skills and has a passion for expanding opportunity in healthcare education. Key Responsibilities Partnership Account Management - 35% Serve as the day-to-day contact for B2B partners, managing relationships at both executive and operational levels (e.g., CHROs, CNOs, workforce directors, transfer advisors). Develop tailored partnership plans that reflect shared goals, benefits, timelines, and agreed-upon marketing strategies. Facilitate regular touchpoints with partners to ensure engagement, track progress, and surface new opportunities. B2B2C Marketing Program Activation - 30% Design and execute co-branded outreach strategies to promote IHP programs to partner audiences (students, employees, or members). Work with internal marketing and enrollment teams to develop collateral such as email campaigns, digital fliers, information session decks, and materials tabling for events. As much as possible, create templates that can be leveraged across partners. Promote relevant admissions events to partners. *Performance Measurement and Optimization - 15%* Build tracking systems to assess performance of partnership activities (inquiries, applications, attendance, enrollments). Set measurable goals, monitor progress, and adjust tactics to improve outcomes. Share regular reporting with internal stakeholders and partners to demonstrate value and ROI. Cross-Functional Collaboration - 10% Serve as a connector between external partners and IHP stakeholders, including admissions, academic program leadership, faculty, and marketing. Strategic Development - 10% Identify emerging opportunities to expand B2B partnerships in untapped sectors or regions. Contribute to internal planning conversations about partnership prioritization, resource needs, and scaling successful models. Performs other duties as assigned Complies with all policies and standards Skills & Attributes Exceptional relationship-building and interpersonal skills. Ability to tailor messaging to different audiences and stakeholders. Strategic thinker with hands-on execution skills. Strong project management and organizational abilities; capable of managing multiple partners and campaigns concurrently. Comfortable presenting in front of diverse audiences, both in-person and virtually. Experience with CRM and marketing platforms (e.g., HubSpot) a plus. Willingness to travel regionally (up to 20%, primarily driving distance) for partner meetings and events. Education & Experience Bachelor's degree required; Master's degree in marketing, business, communications, or a related field a plus. Minimum of 5 years of experience in account management, partnership development, or B2B marketing, preferably in higher education, healthcare, or a mission-driven sector. Proven success managing external relationships and executing co-marketing initiatives that drive measurable outcomes. The General Hospital Corporation is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.