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Sr Labor Communication Specialist

Southwest Airlines
401(k)
United States, Texas, Dallas
Sep 15, 2025

Department:

Labor Relations

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

The Senior Labor Communication Specialist drives communication efforts that keep our Frontline Employees and Leaders informed and empowered throughout the labor negotiation process. This role leads initiatives that include writing, planning, cross-functional coordination, social channel monitoring, and performance tracking to ensure messages are timely, accurate, and aligned. By partnering closely with Labor Communication leadership, Negotiating Teams, Operational Leaders, Communication Advisors, and external stakeholders, this Specialist helps deliver clear, consistent updates that build trust and transparency. Ultimately, this role strengthens our People-first culture and supports the operational excellence that keeps Southwest Airlines moving forward together.

Additional details

  • The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
  • U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

  • Write and design communications for Senior level Leaders and Employees including memos, letters, negotiation updates, toolkits, presentations, digital signs, resource guides, pamphlets, video scripts, banners, and articles
  • Develop and lead training to internal Customers on the appropriate use, content, design, workflows, and changes associated with communication platforms
  • Develop communication strategies for the delivery of corporate culture and business strategy
  • Partner with Department Senior Leadership and Labor Relations Teams to gather information regarding strategic planning for contract negotiations and long-term goals
  • Partner, communicate, and build relationships to gather Customer and business requirements and communicate effectively on behalf of Sr. Leadership
  • Monitor industry news and union communications relating to labor negotiations
  • Monitor, document, and archive incoming and outgoing labor communications
  • Lead the updating and review of the Labor Negotiations website for relevancy, consistency, and accuracy
  • Edit, standardize, or make changes to material prepared by other writers or department personnel
  • Indirectly lead Labor Communications Specialists
  • Act as a representative on negotiating Teams, working to secure new contracts with unionized groups
  • May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

  • Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain using written, oral, and visual media
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
  • Skilled in understanding the implications of new information for both current and future problem-solving and decision-making
  • Skilled in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
  • Skilled in Communicating effectively in writing as appropriate for the needs of the audience
  • Ability to listen, understand, and communicate ideas presented in writing and speaking with others
  • Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem
  • Ability to read and understand information and ideas presented in writing

Education

  • Required: High School Diploma or GED

Experience

  • Intermediate level experience, fully functioning broad knowledge in Labor Relations and leading and developing labor related communications and strategy

Licensing/Certification

  • N/A

Physical Abilities

  • Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
  • Ability to communicate and interact with others in the English language to meet the demands of the job
  • Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

  • Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
  • Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
  • Must be at least 18 years of age
  • Must be able to comply with Company attendance standards as described in established guidelines

This role involves travel that may vary significantly, ranging from little to extensive travel, depending on business needs.

Pay & Benefits:

Competitive market salary from $74,950 per year to $83,300 per

year* depending on qualifications and experience. For eligible Leadership and individual

contributor roles, additional bonus opportunities are available and awarded at the

discretion of the company.

Benefits you'll love:

* Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible

dependents too)

* Southwest will help fund your 401(k) retirement savings with Company

contributions up to 9.3% of your eligible earnings**

* Potential for annual ProfitSharing contribution in the Southwest Retirement

Savings Plan- when Southwest profits, you profit***

* Competitive health insurance for you and your eligible dependents (including

pets)

* Southwest offers health plan coverage options that start from the very first day of

employment. You will have 30 days to select and enroll in your health plan with

coverage retroactively available to your first day of employment.

* Explore more Benefits you'll love: https://careers.southwestair.com/benefits

*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule

and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule

and are made at the discretion of the Company

Southwest Airlines is an Equal Opportunity Employer.
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