Strategic Launch Manager

At MWI Animal Health, as part of the Cencora family of companies, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference in the animal health care industry, we invite you to apply today!

The Strategic Launch Leader will be responsible for leading and optimizing the development and execution of commercial processes in alignment with leadership. This role will focus on ensuring the seamless transition of strategic initiatives from planning through implementation, supporting both internal and external projects to achieve high-quality commercial outcomes. The Strategic Launch Leader will develop, implement, and maintain policies, workflows, and escalation protocols to ensure effective execution and continuous improvement of all commercial activities.

By collaborating with cross-functional teams and leveraging data-driven insights, this role will drive the effective execution of Go-To-Market (GTM) strategies, targeting favorable outcomes related to financial performance, operational excellence, and customer experience.

The ideal candidate is a detail-oriented and results-driven professional with strong leadership and collaboration skills, capable of navigating a complex, highly matrixed environment

Key Responsibilities:

Strategic Initiative Execution Excellence

• Lead the execution of high-impact strategic initiatives, including product launches, operational improvements, and new market entry strategies, ensuring alignment with GTM objectives.
• Collaborate with sales leadership and the product owner during end-stage development and pre-launch phases to define launch objectives and timeline. Define key performance indicators (KPIs) to track launch success.
• Develop strategies and tactics and allocate resources to ensure that all necessary collateral, tools, and capabilities are developed and finalized prior to launch to facilitate seamless project handoff and alignment with initiative objectives.
• Act as the lead communicator for internal and external stakeholders, ensuring effective information exchange, alignment on launch objectives, and pre-launch readiness.

Commercial Process Development

• Develop, implement, and maintain standardized commercial processes, workflows, and escalation protocols to drive consistent and high-quality execution of initiatives.
• Identify and implement continuous improvement efforts to enhance sales effectiveness, streamline workflows, and drive measurable improvements in operational efficiency and responsiveness.
• Support the planning and management of business pilots, proof of concepts, and other growth initiatives, ensuring alignment with organizational goals.

Cross-Functional Collaboration

• Act as a key liaison between commercial operations and other departments to ensure alignment and the successful implementation of strategic initiatives.
• Collaborate with leadership and cross-functional teams to ensure Sales has the right tools, technology, and strategies to support business growth and customer needs.
• Serve as a subject matter expert (SME) on assigned business units, providing guidance and education to internal teams regarding nuances and key priorities.
• May serve on cross-functional projects to represent the business unit and ensure alignment with broader organizational goals.

Industry Trends and Adaptation

• Proactively monitor industry trends, including regulatory, technological, and competitive developments, and adjust strategies to maintain a competitive edge and drive innovation.
• Evaluate potential tools and technologies to support continuous improvement and scalability of commercial operations.

Customer and Business Development Support

• Participate in and support external business development and customer-facing initiatives as needed.
• Partner with customer development teams to ensure the seamless integration of new products, services, or initiatives into the commercial strategy.

Performance Metrics and Reporting

• Leverage reporting tools to track and evaluate the success of strategic initiatives according to defined key performance indicators (KPI) to ensure alignment with organizational goals, guide data-driven decision-making and inform future strategies.
• Provide actionable insights on performance metrics, customer behavior, and market trends to inform strategic decision-making.

Related Duties

Perform related duties as assigned

Experience and Educational Requirements

• Requires training and experience in fields such as business administration, sales, or marketing, generally obtained through completion of a four-year bachelor's degree program or equivalent combination of experience and education.
• Minimum of five (5) years of progressive responsibility in sales, marketing, or related roles in Animal Health with experience in product launches or managing cross-functional initiatives preferred.
• Demonstrated ability to manage medium to large-scale change and improvement initiatives.
• Familiarity with Salesforce strongly preferred.

Skills and Competencies:

• Strong leadership, influencing, and collaboration skills to navigate broadly across internal departments and organizational levels.
• Ability to exercise independent judgment and creative problem-solving techniques in a complex, highly matrixed environment.
• Thorough knowledge and understanding of business principles, processes, and technology.
• Ability to define, implement, and maintain processes, protocols, and standards to drive performance and execution.
• Excellent organizational skills, attention to detail, and strong project management skills.
• Ability to execute sizeable projects from vision through implementation.
• Knowledge of end-to-end commercial processes, including internal and customer priorities and critical success factors.
• Strong analytical, conceptual, and problem-solving skills to evaluate business problems and identify appropriate solutions.
• Effective communication skills, both verbal and written, with the ability to collaborate across technical and non-technical audiences.
• Solid teamwork and interpersonal skills, with the ability to build strong working relationships across functions.

Key Competencies:

• Customer-focused mindset with the ability to prioritize and align initiatives to meet both organizational and customer needs.
• Visionary leadership with the ability to inspire change, influence others, and drive alignment across teams, even without direct authority.
• Adaptability in a fast-paced, dynamic environment.
• Strong organizational and problem-solving skills to manage competing priorities effectively.

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members' ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora

*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company's continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned

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