Sr. Manager, Pharma Product/Brand Marketing - Downstream
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![]() United States, Texas, Fort Worth | |
![]() 6201 South Freeway (Show on map) | |
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Sr. Brand Manager, US Pharma Dry Eye At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Sr. Brand Manager supporting US Pharma Dry Eye Team, you will be trusted to work on multiple areas of product/brand marketing, developing, and implementing marketing strategies, overseeing projects, ECP market and identifying opportunities. In this role, a typical day will include: * Lead annual planning process for Alcon's prescription, project(s) and/or cross-brand strategy * Development and execution of channel plans, professional plans, support patient education * Execute against tactical plan for Eyecare Professionals and Patients * Lead brand media, advertising and marketing program development and execution * Oversee development of technical/clinical messaging and tools for sales team (sales aids, trade ads, supplements, MOAs) * Development of patient-facing tools * Continually monitor and optimize brand programs to ensure effectiveness * Lead insight development of business, category and competitive trends to develop business strategies and tactics. Proactively make recommendations to modify annual plan to address gaps and ensure brand objectives are met. * Lead short-medium term (1-3yrs) brand strategy development and alignment, working with global marketing, US commercial team, market access, medical and finance functions * Ensure brand market share and P&L targets are met. WHAT YOU'LL BRING TO ALCON: * Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs) * 7 Years of Relevant Experience * 5 Years of Demonstrated Leadership * The ability to fluently read, write, understand, and communicate in English. * Travel Requirements: Domestic/International HOW YOU CAN THRIVE AT ALCON: * Benefit from working in a highly collaborative environment. * Join Alcon's mission to provide top-tier, innovative products to enhance sight, enhance lives, and grow your career. * Alcon provides robust benefits package including health, life, retirement, flexible time off, and much more! ATTENTION: Current Alcon Employee/Contingent Worker If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site. Find Jobs for Employees Find Jobs for Contingent Worker ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.comand let us know the nature of your request and your contact information. |