Manager, Customer Commercialization

Your Opportunity as the Manager, Customer Commercialization

The Customer Commercialization (CC) Team serves as a critical conduit between Brand Marketing, Brand Commercialization, and the Field Sales Team. The Manager CC position owns the Joint Business Planning (JBP) for customers to enable category and customer growth and represents customer strategies to key internal constituents. They will also translate National Go to Market Strategies (GTMS) into customer specific activation and incorporate SBA targets into customer level quotas and budgets.

Location: Orrville, OH (Close proximity to Cleveland/Akron)

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In this role you will:

Big Picture

• Support the development of category and account growth opportunities and the long-term sales strategy of The J.M. Smucker Company (JMS)

• Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens

• Creation of customer/channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items

• Act as internal voice for the customer - be able to speak to customer and channel opportunities (know what is possible) and represent customer and channel strategies at stage-gate and consensus forecast meetings.

• Influence the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence

• Communicate key Category, Customer, Competitive insights into volume forecast

• Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives

• Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations, where needed.

• Help provide regular updates to Field Sales of key marketing elements and initiatives (FSI/Media calendars, Catalina, etc).

• Provide support for product recalls, label changes, innovation launches, and SKU rationalizations.

Day to Day

• Partner with sales leads (National Account Managers/Regional Sales Managers/Key Account Managers) and brokers to provide execution and communication support of JM Smucker annual sales priorities

• Lead ongoing analysis of business performance to support daily operations and monthly business reviews

• Make commercial recommendations to improve both JMS and customer sales and margins to identify potential performance assumption issues and provide commercially viable recommendations

• Review customer sales performance, profitability and track against sales accuracy to influence demand forecasts

• Assist in developing and delivering presentations focused both externally and internally

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for

Minimum Requirements:

• Bachelor's Degree

• 5+ years of experience in the Consumer-Packaged Goods industry

• Strong strategic thinking ability

• Ability to problem solve and recommend optimal solutions

• Ability to lead projects and initiatives while influencing cross-functional partners

• Collaboration: Ability to work well with others; high levels of self-awareness, empathy; be able to reach consensus.

• Effective communication skills across all levels of the organization

• Drive for Results: Sets a high standard of performance while pursuing goals with a high sense of urgency.

• Ability to manage ambiguity & complexity

• Demonstrated curiosity and continuous learning mindset

• Strong analytical skills (Excel, Word, PowerPoint): Experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen).

• Ability to travel ~25%

Additional skills and experience that we think would make someone successful in this role (not required):

• HQ customer marketing or cross-functional experience

Learn more about working at Smucker:

• Helping our Employees Thrive

• Delivering on Our Purpose

• Our Continued Commitment to Ensuring a Workplace for All

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