New

Digital Marketing Strategist

University of Georgia

retirement plan

United States, Georgia, Athens

Oct 09, 2025

Posting Details

Posting Number	S14235P
Working Title	Digital Marketing Strategist
Department	COE-Communications Office
About the University of Georgia	Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state's flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.
About the College/Unit/Department	As the 4th largest public college of education in the country and the 3rd largest college at UGA, the Mary Frances Early College of Education ( MFE COE) improves the lives of residents of Georgia and beyond through our instruction, research, and service. The MFE COE is a comprehensive college with disciplines focused on teacher preparation, counseling and human development, communication sciences, human movement sciences, career development, student affairs, and educational administration and policy. We place significant emphasis on graduate education with approximately 40% of our students at the graduate level, making us the second largest college at UGA with respect to graduate education.
College/Unit/Department website	https://coe.uga.edu/directory/communications-office/
Posting Type	External
Retirement Plan	TRS or ORP
Employment Type	Employee
Benefits Eligibility	Benefits Eligible
Full/Part time	Full Time
Work Schedule
Additional Schedule Information	M-F, standard office hours
Advertised Salary	Commensurate with Experience
Posting Date	10/08/2025
Open until filled	Yes
Closing Date
Proposed Starting Date	10/31/2025
Special Instructions to Applicants	Applicant screening will begin immediately. To be fully considered, applications must be submitted by October 20. The application packet should include 1) A cover letter detailing how the applicant's credentials and experience meet the needs, responsibilities, and qualifications stated in the posting; 2) and current resume, 3) A list of references and their contact information. Only the references of finalists will be checked.
Location of Vacancy	Athens Area
EEO Policy Statement	The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ( hrweb@uga.edu).
USG Core Values Statement	The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Position Information

Classification Title	Digital Marketing Pro II
FLSA	Exempt
FTE	1.00
Minimum Qualifications	Bachelor's degree in a related field or equivalent and 2 years of professional experience
Preferred Qualifications
Position Summary	The digital marketing strategist is a member of the marketing and communications team and reports to the senior director of marketing and communications within the Dean's Office. This individual partners with units and departments within the College for identifying methods to integrate social and paid media into their marketing and communication plans. They are responsible for producing engaging free and paid social media strategies on Facebook, Instagram, and LinkedIn. In addition, this person oversees departmental accounts and benchmarks, and maintains a clear voice representing the Mary Frances Early College of Education, while also playing a key role in content production. They participate in ongoing content strategy sessions with marketing and communication team members and are expected to provide ideas and produce original content.
Knowledge, Skills, Abilities and/or Competencies	Undergraduate degree in marketing, advertising, public relations, or related field Three years or more of demonstrable expertise in managing social media, with a focus on Facebook, Instagram, and LinkedIn Working knowledge of Meta Business Suite, including creating ads through Meta Ads Manager Strong attention to detail, self-starter, takes initiative, and can work independently as well as in a team environment Ability to compile, report, and analyze social media analytics Ability to manage time wisely, working with little supervision Ability to provide innovative and creative solutions Excellent written and verbal communication skills-including writing, editing, and presentation Impeccable grammar and spelling Working knowledge of AP Style LinkedIn job posting knowledge preferred Working knowledge of graphic design software Commitment to outstanding customer service Ability to multitask Strong work ethic and high expectations for quality Excellent interpersonal skills Outstanding organization and planning skills
Physical Demands	The employee will spend a significant amount of time sitting at a desk, working on a computer, and participating in meetings The employee may need to lift and carry objects weighing up to 20 pounds.
Is driving a responsibility of this position?	No
Is this a Position of Trust?	No
Does this position have operation, access, or control of financial resources?	No
Does this position require a P-Card?	No
Is having a P-Card an essential function of this position?	No
Does this position have direct interaction or care of children under the age of 18 or direct patient care?	No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications)	No
Credit and P-Card policy	Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.
Background Investigation Policy	Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities

Develop and produce engaging, original, relevant, and high-quality content across the College's digital platforms, effectively implementing a social content strategy across Facebook, Instagram, and LinkedIn.
Build and execute digital marketing campaigns, plan and schedule social media posts, monitor appropriate conversations, and engage with the College's stakeholders in real time
Tag content, monitor engagement traffic, generate reports, analyze and review insights, analytics, and results, and make recommendations for future content and posts
Maintain a digital content calendar to strategically promote events, initiatives, and goals for the College
Suggest and implement new ideas to enhance brand awareness and encourage audience participation

Percentage of time

Duties/Responsibilities	Facilitate digital advertising efforts for the College's departments and units, focusing primarily through Facebook, Instagram, and LinkedIn Ensure College units understand how digital advertising can support recruitment efforts Provide support for the College's digital advertising efforts
Percentage of time	30

Duties/Responsibilities	Collaborate on creative content for free media channels Review copy and creative before publication Manage a social media student worker Provide professional development and mentorship opportunities Approve timesheets in OneSource
Percentage of time	10