Marketing Manager

Imagine contributing to a mission-driven financial services organization dedicated to empowering individuals to achieve financial wellness. Through a client-first approach, this industry leader helps millions navigate complex financial landscapes, fostering trust and delivering impactful solutions. Aquent is proud to partner with them in their commitment to making investing accessible to everyone, regardless of experience, age, interest, or income.

Are you a strategic marketing professional passionate about simplifying complex financial concepts and empowering individuals to take control of their financial future? We're seeking a dynamic leader to join a dedicated team focused on making investing accessible and understandable for participants in employer-sponsored benefit plans. In this pivotal role, you'll directly shape the financial journeys of countless individuals, translating intricate regulatory changes and new benefit features into clear, compelling communications that drive engagement and foster long-term financial health. Your expertise will be instrumental in bridging the gap between corporate benefits and individual understanding, making a tangible difference in people's lives.

This individual contributor role involves collaborating with cross-functional partners to support communications and education that help participants maximize their employer-sponsored retirement plans and work toward financial wellness. You will be at the forefront of ensuring that regulatory updates and new features are communicated effectively, fostering a deeper understanding and engagement among participants.

**What You'll Do:**

* Lead the strategic planning, oversight, and management of key regulatory initiatives' impact on participant communications, education, and experiences.

* Develop comprehensive approaches, processes, and project plans to manage impacts across multiple provision workstreams, considering varying plan elections, enactment timelines, and delivery channels.

* Act as the primary marketing liaison in core and sub-team meetings, providing frequent, clear updates to marketing and leadership teams.

* Leverage a deep understanding of participant experiences and communications to inform on impacts and opportunities arising from regulatory changes.

* Collaborate closely with business partners, legal, compliance, digital, B2C and B2B marketing, service communications, and production partners to implement communication plans by required regulatory enactment deadlines.

* Drive discovery, messaging strategies, and rollout for new retirement plan features, ensuring clear and compelling participant engagement.

* Oversee programming communications within technology platforms as needed, ensuring seamless execution.

* Continuously explore opportunities for efficiencies and scale in communication processes.

* Serve as the primary Marketing Subject Matter Expert for relevant regulatory issues, translating complex information into actionable marketing strategies.

* Lead creative development and execution across all channels, managing production processes and quality control, while ensuring robust marketing risk management.

* Regularly communicate program progress and results to key stakeholders and partners, fostering transparency and alignment.

* Work across the entire marketing team to execute each provision, manage inventory, update communications, and ensure data accuracy.

* Scope identified provisions, understand the participant experience, and assess impacts, flagging new data needs or process changes.

* Collaborate with compliance and legal on approved language and positioning, overseeing updates and distribution through appropriate channels.

* Track and communicate the status of updates to stakeholders, ensuring timely completion.

* Lead requests for data and liaise with data, platform teams, and sub-team leads for logic/data requirements.

* Contribute to infrastructure build updates for marketing automation and content management platforms.

**Must-Have Qualifications:**

* Minimum of 6+ years of integrated B2C marketing communications experience.

* Proven experience in financial services or another highly regulated industry, specifically within retirement plan services and/or workplace benefits.

* Demonstrated ability to seamlessly transition from leading strategy to managing and communicating execution details.

* An innovative, big-picture problem solver who can define a compelling vision and develop breakthrough ideas.

* Relentless curiosity, always seeking and implementing recommendations for continuous improvement.

* Exceptional project management skills with a keen eye for detail.

* Proficiency in MS PowerPoint and Excel.

* Bachelor's degree in marketing, communications, or a related field.

* Excellent writing and editing skills.

* Ability to run large projects with high levels of responsibility, working directly with partners, and driving project schedules in a fast-paced, deadline-driven environment.

* Adept at connecting regulatory minutiae with the broader communications strategy.

* Strong relationship-building skills with the ability to influence and motivate individuals at all levels across diverse job functions.

* Demonstrated self-leadership and ability to work independently, problem-solve, and navigate ambiguity with ease.

* Clear, authentic, and persuasive communication skills, capable of captivating wide-ranging audiences through presentations and inspiring buy-in.

* A positive demeanor, sense of humor, and flexibility to thrive in an environment with deadlines and changing demands.

**Nice-to-Have Qualifications:**

* Familiarity with marketing automation platforms.

* Retirement plan industry experience preferred.

* Quick learner and open to feedback.

#LI-LP2

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.