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The Enterprise Director of Marketing is responsible for managing all areas of public relations, all PR and Marketing information on websites, digital marketing and programming and brand/collateral identity. This position will be based remotely supporting 3-4 hotels at a time.
Job Responsibilities: Public Relations
Build strategic partnerships (link building campaign) Coordinate with operations & reservations teams to build packages and source add-ons Coordinate Press Release approval and distribution Field media inquiries and conduct on-site media tours Create press kits for visiting media and develop targeted media amenities Communicate presence of in-house media to hotel teams Attend and coordinate photographers for high-profile events on-site at supported hotels Supervise on-site video/photo shoots Participate in weekly PR calls/meetings Save all incoming clips and maintain clip books Monitor CVB PR leads Maintain log of past high-profile guests Prepare Image disks
Digital Marketing
Develop and advertise promotions on each hotel's home pages Conduct SEO conference calls Responsible for ongoing maintenance and monitoring of hotel websites and third party websites Responsible for managing hotel's Social Media pages
Programming and Advertising
Create and manage annual programming calendars Develop, plan, and market monthly property activations Create and implement advertising calendar Maintain advertising insertion orders/P.O.s Provide art direction and responsible for all advertising and marketing campaigns Coordinate email blasts for each hotel to extend promotional reach Accommodate field advertising requests Coordinate all outgoing ads (both web and print)
Hotel Responsibilities
Attend weekly Sales meetings and staff meetings Communicate PR/marketing initiatives to key members of hotel staff Provide support to hotel team members as needed Performs any other job related duties as assigned.
Qualifications:
Must have experience as a Director of Marketing or Marketing Manager at a hotel. 3+ years of past public relations/marketing experience. Essential prior experience in the field of hospitality with specific experience in public relations. Ability to work varying schedules to reflect the business needs of the Hotel. Ability to multitask. Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies. Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator. Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues. Ability to effectively communicate and influence key leaders in the organization.
Compensation Salary Range: $105,000.00 - $115,000.00 Annually
Tipped/Service Charge Eligible? No
Discretionary Performance Bonus Eligible? Yes
Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!
For your physical and mental wellness we offer competitive Medical and Dentalprograms through Anthem Blue Cross Blue Shield as well asVision insurance programsthrough EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status. HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
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