Resort Experiences Manager

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.

With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.

With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com

An authentic Arizona experience awaits at the Kimpton Miralina Resort, where 40 lush acres and 50,000 square feet of flexible event space provide a perfect, palm-lined retreat for family getaways, business meetings and milestone celebrations. Five pools, a full-service salon and day spa, and nearby championship golf set the stage for memorable experiences framed by elegant Spanish Mission-inspired architecture, fragrant gardens filled with desert flowers, and stunning views of Camelback and Mummy Mountain.

The Programming + Marketing Manager is a critical part of the team that develops, implements, and
communicates brand-focused experiences for guests across the Property. This role supports the sales,
marketing, and operations teams in developing strategies and tactics to generate incremental revenue for
the total asset. Under the leadership of the Hotel General Manager with a dotted line to the Restaurant +
Bar General Manager and Director of Sales + Marketing, this role promotes on-brand messaging to
guests through traditional, digital and social media channels all with the goal of enhancing the image of
the Property.

The Programming + Marketing Manager gets to do a little bit of everything -- from identify key business
development opportunities through programming and community engagement, to managing social media
channels, to balancing traditional and digital marketing, and contributing to public relations activities.
Success will be measured by how well this individual helps drive the sales and revenue strategies of the
property through programming, their impact on social media engagement, and by how effectively they
leverage their expertise and resources to create truly compelling marketing and communication
campaigns.

Programming Development and Marketing
* Partner Hotel, R&B and sales teams to identify opportunities to target in-house guests, locals,
and out-of-town visitors with compelling promotions, campaigns, and events that drive
incremental revenue to the Restaurant + Bar venues on property
* Develop and execute annual Hotel and Restaurant + Bar marketing plan to budget, in
consultation with the Hotel General Manager, Restaurant + Bar General Manager, Director of
Sales & Marketing, and area and home office teams
* Manage the execution of direct marketing activities for Property
* Act as the liaison between the property and local partners, agencies and businesses to ensure
consistent community outreach and engagement.
* Act as primary liaison between property team and Kimpton Tiered Services agency as applicable.
* Act as primary point of leadership on property for all marketing initiatives
o Partner with the Kimpton Restaurant + Bar Marketing Team to develop localized creative
assets, outreach marketing materials, and email campaigns
* Manage the execution of restaurants sponsored events, activations, community/government
relations activities, and press promotional activities
* Liaise with property PR team to ensure the programming, events, and activations are integrated
and thoughtfully highlighted to drive awareness and coverage
* Work with PR agency to maintain a comprehensive list of local media, business, community, and
partner contacts, with particular emphasis on food, cocktail, and hotel influencers, concierges,
local demand drivers, and other strategic partners
* Coordinate with property and above property analytics teams to report success of property
marketing performance
* Partner with the Kimpton Music + Programming to customize programming touchpoints within
property guest journey
* Align and activate alongside annual Kimpton Brand events and activation strategies (seasonal,
holiday, CSR, etc.)

Social Media and Digital Content Management
* Manage social media account(s) for the Property, including content capture, copywriting,
engagement, and managing the content calendar(s)
* Utilize the strategy, templates, copy framework and imagery provided by the Kimpton Home
Office Social Media team in order to promote brand campaigns and values-based initiatives
throughout the year
* Achieve established social media key performance indicators and actively participate in the
Kimpton Social Media Squad (webinars, office hours) to maintain commitment to evolving social
media best practices
* Verify that all marketing content for the Hotel and Restaurant + Bars in digital channels is
accurate and in alignment with brand voice
* Develop and execute promotional campaigns through relevant digital and social media channels
* Engage in proactive online reputation management by surfacing relevant guest comments
(positive or negative) in social media channels and responds accordingly
* Work with the property and brand digital marketing teams to verify that all restaurant and hotel
websites are updated on a regular basis
Collateral and Visual Asset Development
* Coordinate and execute printed and digital materials in partnership with Kimpton Studio Team
* Assist in the production of visual assets for all property, including menus, temporary signage in,
public areas, and weekly programming calendars
* Support the coordination of photography for new menu updates, seasonal activations, and
promotions in partnership with the Kimpton Restaurant + Bar Marketing Team
* Central point of contact for regionally approved local photographers for food, amenity, and
property imagery; coordinates with Kimpton home office marketing and brand teams to verify all
photography adheres to brand voice

General
* Provide training and marketing leadership and act as programming subject matter expert for
GMs, Sales Leaders and Managers, and Revenue leaders
* Lead monthly programming and marketing meeting to include key leadership at the hotel
including sales, revenue management, R&B, hotel ops, banquets and catering, etc.
* Keep abreast of competition and its collateral, advertising, and marketing efforts and constantly
evolving digital and marketing trends
* Engage with guests to gather real-time feedback on programs, activations, and overall
experience, and adjust strategy as needed
* Be available for interviews and press opportunities as needed as the cultural ambassador of the
property
* Assist with providing input for ownership or key stakeholder presentations such as budget
meetings, month end reviews etc.

SPECIFIC EXPERIENCE WE'RE SEEKING:
* 3+ years' experience in event production, marketing, public relations, digital or related
professional area; degree is preferred; photography and graphic design experience a plus.
* Demonstrated success in building marketing plan with a focus on experiential and event
marketing
* A passion for music, hospitality, guest experience, and creative thinking
* Experience with digital campaign planning and social media management
* Excellent organizational skills and experienced in prioritizing and establishing procedures for
completing responsibilities
* Outstanding interpersonal skills and ability to interact and communicate effectively
* Self-initiative to get things done; a natural problem solver and critical thinker

QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily,
and must be willing to work flexible hours, weekends, and holidays depending on activation and
programming schedules. The requirements listed below are representative of the knowledge, skill, and/or
ability required. Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions.

Education and/or Experience:
Minimum of three years of experience in sales, marketing, digital or related area; hospitality marketing or
digital advertising agency experience is preferred. A degree in Sales and Marketing, Public Relations, or
Business-related field preferred.

Language Skills:
Ability to read, write, and verbally communicate effectively and professionally with other business
departments, guests, and vendors. Ability to diplomatically deal with difficult situations and people, while
exhibiting a consistent level of professionalism.

Physical Demands:
While performing the duties of this job, the employee is constantly required to use a keyboard, see, hear,
write and speak. The employee is frequently required to handle (hold, grasp, turn, or otherwise work with
hand or hands), finger (picking, pinching, fine manipulation), collate/file, dial, sit and walk. The employee
is occasionally required to climb stairs and stand. The employee is minimally required to bend, crouch,
kneel, crawl, squat, balance, reach, twist, stretch, push and pull. The employee is frequently required to
lift and/or move up to 10lbs, occasionally required to lift and/or move up to 25lbs and minimally required
to lift and/or move 50lbs.

Mental Demands:
While performing the duties of this job, the employee is constantly required to produce detailed work, use
written and verbal communication, handle multiple concurrent tasks, and constant interruptions. The
employee is frequently required to use math and reasoning skills and have customer contact. The
employee is minimally required to give presentations.

Work Environment:
While performing the duties of this job, the employee may be moderately exposed to noise.
Please note: management reserves the right to change, modify, and/or alter any of the duties listed above
to meet business demands.