Senior Marketing Manager, Bowel Care

Coloplast builds everyday use innovative solutions for people with spinal cord injury/impairment and spina bifida, dealing with continence and incontinence problems. We are looking for a Senior Marketing Manager that will lead short & long-term strategic marketing responsibilities for Peristeen Plus, one of our key brand and product lines in our Bowel Care business unit within our Chronic Care Division.

You will report directly to the Director of Marketing, Bowel Care, focusing on the US business in partnership with our Global Marketing colleagues, US-focused field sales team, and cross-functional partners supporting the US business.

Major Areas of Accountability

• Drive the implementation of our 5-year, Impact 4 strategy for Bowel Care, with a focus on growth opportunities for Peristeen Plus - our main product in our Bowel Care (BC) business, developing annual marketing and activity plans based on business objectives
• Create and implement marketing programs targeted to healthcare professionals that lead to product adoption and business growth, partnering with Sales
• Develop healthcare professional and patient training and education strategies, working closely with cross functional partners to maintain strategy & brand alignment to support business objectives

• Develop product promotional materials to support campaigns, product education, product launches and support development of patient material to meet business objectives
• Lead the organization in new product launches - developing forecast, marketing plan, project plan, etc. - executing the launch plan and managing post-launch KPIs

• Brief and effectively manage deliverables with internal MarCom team on branding and design projects
• Partner with and influence Global counterparts to develop product-supporting campaigns, evidence and value propositions for the US market
• Proactively manage downstream and upstream product and Service needs to support the US growth strategies and provide market assessments including growth expectations for upstream products to Global Marketing to prepare for future innovation
• Identify growth opportunities within Bowel Care portfolio by monitoring competitive trends, and analyzing new market opportunities to develop strategies and tactics to achieve market growth
• Identify growth opportunities with healthcare professional associations and events, leading execution of presence and programs
• Work closely with Payers & Evidence, Market Access and Suppliers to build better and sustainable access for Peristeen Plus in the US
• Maintain a solid understanding of the market by monitoring the competitive market, pricing, and reimbursement information, identify trends or changes that will impact business and recommending actions and contingency plans to maximize opportunities for Coloplast.identify trends or changes that will impact business and recommending actions and contingency plans to maximize opportunities for Coloplast.
• Develop engagement plans for KOLs, driving development of Centers of Excellence and Clinical Advisory Board
• Develop, support, and provide sales training materials for all internal teams to support our growth initiatives (partnering with Field Training) Initiate and contribute to business case proposals

• Effectively manage annual marketing budget within assigned area and forecast spend throughout the year

• Continuously seek input from Sales, Service and Consumer partners
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other duties as assigned.

Basic Qualifications

• BS/BA in Business or Marketing
• 7+ years Marketing experience, ideally in a regulated or healthcare market.
• Highly analytical in both qualitative and quantitative data, and make data-driven decisions.
• Proven track record of developing and executing successful marketing campaigns.
• Ability to work in a cross-functional team environment.
• Excellent communication and leadership skills.
• Experience in budget management.
• Comfort with a broad spectrum of tasks across strategic and tactical
• Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
• High degree of initiative and self-motivation with a strong sense of accountability
• Strong verbal and written communication skills

• Domestic and minimal International travel required

• High proficiency Microsoft Word, Excel, PowerPoint

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

• Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
• Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
• Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
• Competitive Compensation: The compensation range for this position is $128,000 - $172,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.

Visit us on Coloplast.com.

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Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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