Product Demonstration Specialist

Position Summary:

The Product Demonstration Specialist will be responsible for showcasing and selling the Worthington Enterprises brands: Level5 Tools (drywall, concrete, tile, and paint tools), Bernzomatic (torches and fuel), General Tools (moisture meters and infrared thermometers), and Pac Tool (siding tools and backer board tools). This role requires extensive travel within an 8-hour driving radius of the assigned region to conduct job site demonstrations, attend industry events, and engage with contractors, distributors, and industry professionals.

Key Responsibilities:

• Conduct live demonstrations of Worthington Enterprises' full tool platform at job sites, trade shows, and distributor locations.
• Facilitate and organize onsite training sessions for contractors, distributors, and internal teams.
• Work closely with Brand teams to generate content for social media, internal and external eCommerce websites, and trade communications.
• Build and maintain strong relationships with contractors, builders, and distributors.
• Attend and participate in professional sales events and industry expos.
• Identify and pursue new business opportunities within the assigned territory.
• Provide product training to distributors and end-users to ensure product adoption.
• Track and report sales data, customer feedback, and market trends.
• Collaborate with marketing and product teams to improve sales strategies and tool designs.
• Ensure timely follow-ups with leads and maintain an organized pipeline in the CRM system.
• Maintain an active presence in key industry networks and professional groups.
• Travel regularly within the assigned region, with occasional national travel for larger industry events.

Key Performance Indicators (KPIs):

• Number of Offsite Customer Demonstrations Conducted: Minimum of 10 per month.
• Sales Revenue Generated: Monthly and quarterly sales targets based on territory potential.
• Lead Conversions: Generation of Leads and transmission to inside sales associates or dealers. Revenue generated through leads will be tracked.
• Distributor Engagements: Number of visits, training sessions, and new distributor partnerships.
• Customer Satisfaction: Feedback ratings from contractors and distributors.
• CRM Compliance: Accuracy and timeliness of lead and sales pipeline updates.
• Industry Event Participation: Attendance and engagement at trade shows and professional events.
• Content Contributions: Number of high-quality media assets generated for digital marketing and trade communications.

Required Skills & Qualifications:

• Proven experience in field sales, B2B sales, or construction-related sales.
• Strong understanding of construction tools, torches, measurement devices, and related equipment.
• Excellent communication and presentation skills.
• Ability to demonstrate a variety of tools effectively in live settings.
• Strong relationship-building and negotiation skills.
• Experience in facilitating training and product education sessions.
• Familiarity with digital content creation, including video, photography, and social media engagement.
• Self-motivated, with the ability to work independently and manage a travel-heavy schedule.
• Proficiency in CRM software and Microsoft Office Suite.
• Ability to lift and transport demonstration materials (up to 50 lbs.).
• Valid driver's license and willingness to travel extensively.

Preferred Qualifications:

• Experience working with construction distributors or professional contractor networks.
• Knowledge of multiple tool categories, including drywall, concrete, tile, paint, siding, torches, and measurement tools.
• Prior experience in product training and live demonstrations.
• Familiarity with trade show sales and marketing techniques.
• Basic experience with video content creation and digital marketing tools.

Work Environment & Travel Expectations:

• This role is primarily field-based with significant travel within an 8-hour driving radius of hired within market.
• Frequent interaction with contractors, distributors, and construction site personnel.

Flexibility required for early morning site visits, occasional weekend trade shows, and extended travel periods.