Paid Media Manager, Global ABM

Who are we?

Job Summary

We're looking for a results-driven Paid Media Manager with hands-on Account Based Marketing experience to lead paid media strategy and execution for priority industry verticals and accounts. We're a global in-house paid media team with end-to-end paid media responsibility, from campaign strategy and planning rooted in user insights, to campaign trafficking, reporting, and data-based optimization. We're responsible for the entire account-based paid media motion, from account-level targeting to engagement to lead generation. Reporting to the Global Media Director, you will build and optimize paid media campaigns based on performance and user insights, working hands-on with industry-leading ABM platforms (6sense, Demandbase) as well as with LinkedIn, Google Ads and Meta.

Responsibilities

• Vertical paid media strategy development & execution: Develop, manage, and optimize the overarching paid media strategy for priority industry verticals and accounts

• ABM Platform Management: Serve as the subject matter expert and primary manager for Demandbase/6sense platforms, utilizing their full suite of features for account identification, segmentation, audience creation, intent data analysis, and personalization

• Audience building and refinement: Use the ABM platforms to build target account lists and sync them with platforms (e.g., Google Ads, LinkedIn, programmatic display), and refine based on results

• Performance Analysis & Reporting: Regularly monitor, analyze and report on campaign performance, focusing on key ABM metrics such as Account Engagement, MQL/SQL Conversion Rate, Pipeline Influence and ROI; provide actionable insights for continuous optimization

• Campaign Management and Optimization: Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Demandbase/6sense DSP, as well as across LinkedIn, Google Search/Display and programmatic display; optimize the campaigns based on data

• Budget & Forecasting: Manage the paid media budget, ensuring KPI-based budget allocation, optimization and utilization

• Creative & Messaging: Collaborate with Content and Creative team to ensure messaging is highly relevant to the specific needs and purchase barriers of the priority personas identified for each vertical

Qualifications

• 6-8 years of experience managing B2B paid media campaigns, with a strong focus on ABM strategies

• AMB platform mastery: 5+ years of hands-on, expert-level experience managing and operationalizing Demandbase and/or 6sense; certification in one or both platforms highly desirable

• Channel Expertise: Proven track record of managing and scaling campaigns on LinkedIn Campaign Manager and Google Ads (Search/ Display)

• Web Analytics & CRM experience: practical experience working with Google Analytics and CRM (Salesforce or other), to amplify campaign insights and track campaign impact across the funnel

• Data-Driven and Analytical Mindset: exceptional analytical skills and ability to translate complex data into clear, actionable optimization strategies

• Communication: excellent written and verbal communication skills, comfortable synthesizing and presenting strategy and results to leadership

• Ability to thrive in a global, hybrid work environment, requiring consistent virtual collaboration while also fulfilling required in-office presence as dictated by the local policy

The targeted pay range for this position in the following location is / locations are:

Canada - Toronto Office TRO : 99,000 - 149,000 CAD / Annual

United States - Dallas Field Office : 118,000 - 176,000 USD / Annual

United States - Chicago Office CHO : 130,000 - 194,000 USD / Annual

United States - Tampa Office TAO : 118,000 - 176,000 USD / Annual

United States - New York Office NYO : 130,000 - 194,000 USD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.