ViiV Healthcare (GSK) Marketing Director, HIV Prevention

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & is eligible for a domestic relocation package.Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

The Marketing Director, HIV Prevention position has a focus on the overall cross functional Brand Strategy and will be responsible for delivering short term and long-term objectives for the brand. This role is a member of the HIV Prevention US brand leadership team, working closely with Field Commercial, Medical Affairs, Market Access, Insights & Analytics, and Global/Regional marketing functions.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...

• Lead HCP strategy in conjunction with HCP lead. Identify and prioritize opportunities based on market insights (field, customer, consumer) and competitive intelligence.

• Lead Community team strategy in conjunction with Community lead.

• Co-lead LAI Strategy to deliver a harmonized internal and external effort.

• Responsible for identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting and content.

• Lead competitive assessments and understanding brand opportunities and threats.

• Leverage I&A team to define research needs to continue to optimize Strategy.

• Lead the Brand Strategy Cycle in partnership with Global teams.

• Budget management and data driven decisions based on ROI analysis

Accelerate Implementation

• Partner with relevant teams in the organization to elevate brand needs to continue to simplify implementation for customers and consumers.

• Accountable for development of the CoE dedicated to sharing implementation and reimbursement knowledge across providers to accelerate LAI adoption.

Peer to Peer Evolution

• Evolve Peer to Peer content and training evolution.

• Accountable for annual speaker training in partnership with Portfolio team.

Performance and financial Updates

• Standardize monthly review of OKRs that evaluate and diagnose the business and communicate to leadership concisely.

• Accountable for driving internal and external performance narrative for the brand.

• Partner with Sales teams to diagnose and spot barriers and drivers of performance at regional level.

Stakeholder Alignment:

• Build strong partnerships with internal stakeholders, including field sales, market development directors & I&A to motivate and drive alignment in executing the marketing strategy.

• Serve as a key representative for the brand in discussions with senior leadership and external audiences including agency partners.

Team Leadership and Development:

• Provide mentorship and leadership to a high-performing marketing team.

• Cultivate the GSK cultural pillars: Ambitious for patients, accountable for impact, and doing the right thing.

Basic Qualification
We are seeking professionals with the following required skills and qualifications to help us achieve our goals

• Bachelor's degree in business OR public health OR life sciences

• 8 plus years of commercial marketing experience in pharmaceutical OR biotech OR public health

• 3 plus years of people management OR formal project leadership experience

• Experience developing and implementing HCP engagement programs across field and digital channels

• Experience working cross-functionally with medical, regulatory, market access and sales teams

• Experience using data and insights to inform marketing decisions.

Preferred Qualification
If you have the following characteristics, it would be a plus

• Advanced degree such as MBA, MPH or related postgraduate qualification

• Experience with HIV prevention, sexual health, or long-acting therapies in the U.S. market

• Experience in product launch planning and readiness for specialty or preventive therapies

• Familiarity with omnichannel marketing platforms, audience segmentation and measurement tools

• Experience working with community organisations, advocacy groups, or public health programmes

• Comfortable working in a hybrid model with regular in-person collaboration

#LI-ViiV

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having atruly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/