MARKETING BRAND MANAGER

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Description

Marketing Brand Manager (Hybrid) - Cat Treats

About Us:

Join Hartz, where our love for pets drives everything we do. With 100 years of commitment to pet care excellence, we've earned our place as a trusted household name. Innovation is at the heart of our mission as we continually create products that nurture the special bond between pets and their owners-ensuring they experience nothing less than Unconditional Love.

As leaders in the pet care industry, we are dedicated to pioneering advancements that enhance the well-being of pets, leading to happier, healthier, and longer lives. Our success is fueled by the passion and dedication of our diverse team members, who bring their unique perspectives and talents to every aspect of our work.

We are committed to cultivating an inclusive and supportive work environment where individuals from all backgrounds and identities are valued and empowered to thrive. At Hartz, your contributions matter, whether collaborating in the office or embracing the flexibility of a hybrid work arrangement. Together, we empower our employees and furry companions to make a meaningful impact within our company and beyond. Join us in shaping the future of pet care and experience the joy of making a difference, one pet at a time.

What We Offer ...

• Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
• Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
• Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
• Generous Paid Time Off: Enjoy up to 34 paid days off annually.
• Paid Leaves: Parental leave, Bereavement leave, and Military leave.
• Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
• Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
• Employee Perks: Volunteer opportunities, fun employee events, and more!

The Role ...

We're seeking a driven Marketing Brand Manager to lead end-to-end innovation and unlock breakthrough growth for our Cat Treats category- the company's fastest growing and category leader with #1 share! In this role, you'll own the innovation pipeline-uncovering whitespace opportunities, developing bold concepts, and driving them through commercialization and in-market success. You'll lead 360 brand marketing, bringing big ideas to life while shaping the future of the portfolio.

Additionally, you will develop and execute renovation strategies that drive sales, market share, and profit growth. You'll also manage the annual plan and budget, monitor and refine sales and retail forecasts, and ensure P&L goals are consistently achieved.

If you're a creative, results-driven marketer who thrives on taking bold ideas from concept to commercialization and making a measurable business impact, this is the role for you!

This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule.

Your Responsibilities ...

• Lead cross-functional project team to execute plans and provide direction on day-to-day management of business issues and opportunities
• Manage the sales forecast by tracking and analyzing internal and category/segment sales performance, identifying key drivers and trends (Retail sales and internal shipments)
• Lead innovation-driven entry strategy into whitespace, which includes identifying and developing new products, product improvements, packaging enhancements, and strategic line extensions by conducting comprehensive 3C/4P analyses and collaborating closely with R&D
• Assist in setting brand strategy, develop and manage annual marketing plans
• Help to develop the strategy and execution of consumer communication/promotional support plan
• Develop deep understanding of the category, consumer, and competitive activity and utilize internal, syndicated, primary and secondary sources to grow market share consistent with company portfolio strategy. Identify new ways to expand category beyond current portfolio to achieve growth
• Determine consumer market research needs and field appropriate and actionable research to gain insights, analyze results, and translate into growth initiatives
• Actively manage the brand P&L and budget
• Support creation of sales presentations to support new products and educate on category trends/consumer understanding.

Requirements

You'll Need...

• Education and Experience: Bachelor's Degree in Business/Marketing with a minimum of 4 years' Brand Management experience (or an MBA with 3 years' experience) in consumer-packaged goods
• Analytical Skills: Working knowledge of IRI/Nielsen POS and Panel Data
• Budget Management & Analysis: Experience managing P&L and conducting market research and analysis
• Innovation Experience: Proven experience in whitespace and innovation development from concept to market entry
• Technical Proficiency: Proficient in Microsoft Office Suite programs

The anticipated salary range for this role is between $130,000 and $145,000. The specific salary offered will depend on the candidate's qualifications and experience for this position. This role may also be eligible for an annual discretionary incentive award.
If this sounds like a good match and you want to learn more about this exciting role, please get in touch with us today!
Hartz is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law.

Salary Description

$130-145K