Brand Manager

Beiersdorf Inc
dental insurance
United States, Alabama, Birmingham
Dec 09, 2025
At Beiersdorf UK, we invest time into developing our own leading skin care brands - Nivea, Eucerin, and Elastoplast - to ensure we continue to provide our customers with the products they need to live a happier, fuller life. The Brand Manager will implement the marketing strategies for specific product categories within NIVEA Men. The goal is to drive growth and market share within these categories, ensuring the success of the execution is measured through various metrics such as category share, net sales, gross margin and brand targets. Your Tasks Strategy Development and Execution Collaborate with the Marketing Manager and Marketing Director NOE to define and execute brand marketing strategies for specific product categories within the UK. Ensure alignment with regional and global brand strategies. Tailor plans to local consumer insights and needs. Annual Marketing Planning Create and execute a detailed annual marketing plan, covering ATL (Above the Line), BTL (Below the Line), digital, media, influencer and PR activities. Aim for agreed market share, profit, and brand equity targets. Marketing Communications Work with third-party agencies to adapt marketing communications (especially ATL and BTL) for local markets. Align with global and regional strategic intent. Brand Performance and Development Continuously monitor and report on brand performance and competitor performance. Intervene as needed to improve results and achieve brand objectives. Lead cross-functional Brand Performance Teams. Pricing and Portfolio Management Manage the product portfolio across the NIVEA Men brand while considering local market conditions. Work collaboratively with commercial functions to align consumer price strategies Budget Management Manage the marketing budget within agreed parameters to protect GM (Gross Margin). Agency and Partner Relationships Cultivate relationships with Liverpool Football Club, Real Madrid and select third-party agencies. Deliver effective and cost-efficient marketing campaigns. International Collaboration Collaborate with senior global teams to influence strategy and communication development. Provide input into global and regional brand strategy, concepts, and pipeline. Overall, your role involves a mix of strategic planning, execution, performance monitoring, and collaboration across various functions. Your Profile Experience in Marketing (FMCG experience & Marketing qualification) Results and performance driven personality - entrepreneurial approach Strong Stakeholder Management skills Project Management Creative Thinking Relationship building Breakthrough thinking and a can-do mind set Commercial & Strategic thinking Strong Communication & Presentation Skills Additional Information At Beiersdorf, we see you as a person - far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer! We offer a competitive salary along with an annual bonus (subject to conditions). Defined contribution pension Car allowance Private medical & dental insurance Life assurance Critical illness Discounts on products Hybrid & flexible working 25 days holiday (buy & sell holiday) Free Head office parking We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins.