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Job Description
Who We Are:
Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. We are proud to share that we have received our Great Place to Work Certification for 2022!
About Creative Excellence
The Creative Excellence Service Line helps our clients attain best-in-class advertising that drives business results. We do this by aiding Strategy Development & Assessment (help with creating and assessing the strategy that drives creative development), Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to improve it) and Creative In-Market (ad tracking once the advertising is launched). About the Role This is an exciting opportunity to join our growing advertising strategy research practice as we continue to build momentum behind it in 2026. We are looking for a strategy-minded doer who can help with all aspects of selling and delivering our solutions and who believes in the power of early audience input within the advertising process. What You Can Expect To Be Doing
- Work directly with and report to the Vice President who leads our strategy research practice
- Mine client documents and Ipsos knowledge base for relevant cultural, category, and audience information that can be used to build strategies
- Draft strategies that bring the audience's perspective to life in a simple, focused way
- Attend qualitative research as an active backroom participant and help the team quickly synthesize learnings afterward
- Facilitate or participate in workshops with key brand stakeholders and help drive alignment around powerful, focused strategies
- Provide flexible support for the quantitative research process, from helping with execution and analysis to steering the report narrative and key takeaways
- Interface with both internal client service teams and clients themselves to support the sales process
- Aid in database upkeep and analysis, supporting the creation of interesting and innovative thought leadership in the advertising strategy space
This might be the job for you if you have:
- 5+ years of experience in advertising strategy, marketing, market research, or consumer insights
- Strategy experience is preferred
- Excellent written, verbal, and presentation skills
- A client-driven and solutions-oriented mindset with the ability to manage multiple projects simultaneously
- Familiarity with advertising strategy and comfort authoring core components of a brand's strategy
- Experience in facilitating workshops with a variety of brand stakeholders and helping to drive understanding and consensus
- Strong experience with qualitative research, including focus groups, in-depth interviews, and analyzing qualitative research
- Some experience with quantitative research, including survey design, analysis, and delivery
- Comfort being the 'voice of strategy' when speaking with clients and internal partners, including presenting, fielding questions, and generally 'thinking on your feet'
- A willingness to challenge long-held industries beliefs around what a good strategy is when the data supports it
- Happy flexing up and down in roles and responsibilities when the situation dictates
- Strong business acumen and critical thinking skills
If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!
In accordance with NY/CO/CA/WA law, the estimated base salary for this role is $105,000-$115,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What's In It For You
At Ipsos you'll experience an exceptional benefits package including generous PTO, healthcare plans, wellness benefits, a flexible workplace policy, and a strong collaborative culture. We also are committed to investing in the whole professional with career development opportunities aimed to build your personal career equity at Ipsos and beyond.
We believe that everyone plays a role in our positive workplace culture. At Ipsos, your voice is heard!
Commitment to Diversity
Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
About Us
Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! #LI-TL1 #LI-Hybrid
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