Vice President of Marketing - Dallas, TX

Dominium is helping tackle the affordable housing crisis - and we're looking for motivated candidates to join our team and help further our mission. With offices in Minneapolis, Atlanta, Dallas and Phoenix, Dominium is one of the nation's most respected and innovative affordable housing development and management companies. We create quality, affordable homes and engage with our residents daily to create a strong sense of community and connectivity.

Join us in making a difference in people's lives every day at a company where you can challenge yourself to develop both personally and professionally.

POSITION SUMMARY: The Vice President of Marketing is a senior leader responsible for developing and executing innovative marketing strategies to enhance the visibility, reputation, and occupancy rates of the company's property portfolio. This role involves leading a dynamic marketing team, driving brand initiatives, and utilizing market research to effectively position properties in a competitive market.

ESSENTIAL FUNCTIONS:

1. Develops and implements a comprehensive marketing strategy aligned with the organization's goals and target market segments.
2. Provides strategic oversight for all marketing initiatives, ensuring they effectively promote properties and attract potential tenants or buyers.
3. Oversees the creation and maintenance of a strong brand identity for the property management portfolio.
4. Ensures consistent messaging and branding across all marketing channels and platforms.
5. Conducts market research to understand trends, competitive landscape, and consumer behavior.
6. Utilizes insights to drive marketing strategies, optimize campaigns, and identify new opportunities for growth.
7. Leads the development and execution of digital marketing campaigns, including SEO, SEM, social media, and email marketing.
8. Oversees traditional marketing efforts such as print advertising, direct mail, and event marketing.
9. Manages and mentors a team of marketing professionals, fostering a collaborative and results-driven environment. Sets clear objectives, provide regular feedback, and support professional development for team members.
10. Builds and maintains relationships with external marketing agencies, media partners, and industry influencers.
11. Collaborates with property management teams and other departments to ensure marketing efforts align with operational goals and property needs.
12. Develops and manages the marketing budget, ensuring effective allocation of resources to achieve maximum return on investment.
13. Monitors and reports on the performance of marketing campaigns, adjusting strategies as needed to meet targets.
14. Tracks and analyzes key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
15. Prepares and presents regular reports to senior leadership on marketing performance, market trends, and strategic recommendations.
16. Handles additional projects and tasks assigned by manager.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Real Estate, or a related field; advanced degree preferred. Google Advertising certifications are a plus
• Proficient understanding of graphic design components and software; and proficient in MS Office.
• Experience developing, and/or overseeing the development of websites: UX, Creative, Copywriting, Audience, Testing, etc; and experience with Google Analytics and social media reporting tools a plus.
• 10 years of experience in creating and leading impactful, comprehensive digital marketing campaigns that integrate all facets of the marketing and communications. Agency experience preferred, but not necessary. A strong background in property management or real estate marketing.
• 5 years in a leadership role with a team of capable digital advertisers and social media strategists (coaching mentality required).
• Proven ability to evaluate and enhance existing marketing strategies and campaigns, and demonstrates expertise in driving business results by leading a Marketing team.
• In-depth knowledge of digital marketing tools, analytics, and best practices.
• Strong leadership, communication, and interpersonal skills.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Comfortable speaking and presenting to both small and large audiences.

About Us: Dominium is a purpose-driven leader in affordable housing. We operate in approximately 20 states, supported by a team of over 1,300 dedicated employees. For more than 50 years, we have delivered excellence in the development and management of affordable housing communities across the United States. Dominium's values - EDGE: Entrepreneurial Innovation, Developing People, Growth Mindset and Execution - guide us in fulfilling our Purpose: to provide quality, affordable housing that builds Enduring Value for our residents, employees, communities and financial partners. We believe housing provides dignity, and our work has a positive, lasting impact on the lives of individuals and families - often for generations. Our properties last for decades, leaving a lasting impact in the communities where they are located.

We offer a competitive salary, an incentive bonus program, training and development programs, career growth and community volunteer and outreach programs. We also provide a comprehensive benefits package for eligible employees, including Basic Life and AD&D; Employee, Spouse and Child Supplemental Life and AD&D; and Short and Long-Term Disability insurance. We also offer Medical, Dental and Vision coverage, with optional Health Savings Accounts, as well as Medical and Dependent Care Flexible Spending Accounts. We offer Voluntary Benefits (Accident, Critical Illness, Whole Life) and an Employee Assistance Program. Additionally, you have access to a 401(K) plan, Health and Financial Wellness Programs, Paid Time Off including Paid Holidays and Floating Holidays, Paid Parental Leave, Education Reimbursement, Employee Recognition and the Dominium Employee Emergency Fund.

Dominium is committed to providing equal employment opportunities to qualified applicants and employees. Dominium prohibits employment discrimination on race, color, creed, religion, national origin, citizenship, sex (including sexual orientation and gender identity), pregnancy, marital status, familial status, status with regard to public assistance, disability, membership or activity in local commission, veteran status, military status, age, genetic information, union membership, use of lawful consumable products, or any other category protected by applicable state or federal law.

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