Vice President, Sales & Marketing

As a member of the executive leadership team, the VP, Sales & Marketing is responsible for leading and directing the sales and marketing efforts of the organization. This role plays a critical role in driving revenue growth, expanding market share, and shaping the overall sales and marketing strategy. Reporting directly to the President, the VP of Sales & Marketing is a key member of the company's leadership team.

Drive Salesforce excellence and execution across the organization, including but not limited to Salesforce deployment (organizationstructure and headcount), segmentation strategy, sales training, key messaging and prioritization and organizational structure.
• Implement corporate strategy to meet new business targets for revenue growth and establish short and long-term sales goals andquotas in line with corporate objectives.
• Plan and direct all aspects of the organization's marketing and sales policies, objectives, and initiatives.
• Develop and refine sales process, reporting and forecasting sales pipeline activity.
• Provide market analysis and detailed sales forecasts utilizing sales analytics to create business plans that project customers' presentand future needs, champion digital tools and analytics within business.
• Lead and manage the sales team, providing clear direction, motivation, and support. Recruit, train, and mentor sales professionals tomaximize their performance.
• Provide overall strategy and tactics for large sales opportunity support
• Define the sales teams' targets and variable compensation policy, confirm the performance objectives for sales once and sales supportin accordance with group goals.
• Establish and maintain key customer relationships. Facilitate quarterly and annual client review meetings, develop action items forbusiness reviews, set and define clear expectations for client and team.
• Work closely with individuals and teams to integrate strategic opportunities into a prioritized workflow. Ensure cross-organizationalsupport and extraordinary results for customers and partners.
• Assist in managing the process for filtering and approving new customers, vetting leads, and resolving common account conflicts.
• Provide regular reports to the executive team, detailing sales performance, market conditions, and sales forecasts. Use data-driveninsights to make informed decisions.
• Drive revenue growth by identifying new business opportunities, expanding the customer base, and optimizing pricing and salesstrategies.
• Manage the sales and marketing budget, allocating resources and monitoring expenditures to ensure profitability.
• Identify key marketing outlets and competitive strategies that will enable achievement of maximum sales volume.
• Timely and accurate preparation of Key Business Indicators (KPI's) and opportunity pipeline.
• Make decisions on branding, go to market strategies, internal and external events and allocation of marketing budget to optimize brandawareness and lead generation
• Provide direction to solutions development and business analysis teams under your supervision

• Master's degree in a business-related field such as finance, marketing or business
• Minimum 15 years of progressive corporate management experience. Excellent communication skills, both written and verbal required. Demonstrated success in leading various sales teams successfully.
• In-depth knowledge of selling strategies and methods, as well as employee motivation techniques
• Strong working knowledge of the company's products, competitive products, and the market. Understanding of marketing principles, strategies and tools.
• Full MS Office suite; CRM proficiency; Experience with sales and marketing tools preferred (e.g. LinkedIn Sales Navigator, ZoomInfo, Pardot, etc.)
• Excellent leadership, communication, interpersonal, and customer service skills. Great strategic planning, organizational, and creative thinking skills