Marketing Operations Technical Analyst

Our Beauty Client is seeking a Marketing Operations Technical Analyst to manage, optimize, and scale custom and third-party marketing tools. A key responsibility is maintaining a custom-built tool (Smartsheet + Python) that modernizes and streamlines how marketing campaigns are executed. This role also serves as a change management conduit, ensuring cross-functional requirements are captured, solutions are developed, and successful rollouts are enabled. The Technical Analyst will also own user governance, proactive troubleshooting, and technical issue resolution.

Key Duties & Responsibilities

Maintain Smartsheet Tool Code Functionality

• Maintain functionality of the custom Smartsheet tool, ensuring sheets and associated Python scripts function as intended for Marketing Campaign users.
• Resolve bugs and technical issues raised by Product Owners and business users (Marketing, Merchants, Creative).
• Apply Python scripting to automate workflows and enhance tool capabilities.

Marketing Technology Management

• Serve as a technical partner for key marketing systems, including managing configurations, integrations, and user access.
• Partner with marketing teams to gather requirements and translate business needs into technical solutions.
• Develop, test, and validate tool enhancements before deployment.
• Own rollout of optimizations, including documentation, training, and process development for non-technical stakeholders.
• Provide ongoing tool support and proactively recommend improvements.
• Troubleshoot technical issues and collaborate with internal teams and external vendors to ensure seamless performance.
• Manage user access and permissions across marketing tools, including governance frameworks and regular audits to ensure data integrity and security.

Collaboration & Communication

• Collaborate with Product Owners and business users to refine Smartsheet workflows and campaign management processes.
• Identify system bottlenecks and propose scalable process and technology improvements.
• Communicate complex technical concepts clearly to non-technical stakeholders.

Qualifications & Experience

Experience

• 3+ years of experience in Marketing Operations, Marketing Technology, or related technical roles.
• Experience with marketing systems such as Smartsheet, Salesforce, Monday.com, or similar platforms.
• Proven experience managing tool configurations, integrations, and user access.
• Demonstrated troubleshooting experience working with internal teams and external vendors.

Programming & Technical Skills

• Experience using Python for automation, data workflows, and troubleshooting.
• Familiarity with pandas; exposure to Apache Spark (Spark SQL, Streaming, MLlib via PySpark) preferred or ability to learn quickly.
• Experience working with APIs and system integrations.
• Experience testing and debugging Python scripts in a business environment.
• Ability to translate business requirements into technical solutions.
• Experience building Smartsheet solutions (automations, integrations, functions); Smartsheet API experience is a plus.

Analytical Skills

• Ability to monitor data flows and ensure data integrity and reliability.
• Strong problem-solving and analytical skills with a proactive approach to identifying and resolving issues.

Communication & Collaboration

• Excellent written and verbal communication skills.
• Ability to explain technical concepts to non-technical stakeholders.
• Strong collaboration skills across Marketing, Creative, Product, and Technology teams.

Additional Qualities

• Detail-oriented with strong data governance discipline.
• Highly organized with the ability to manage multiple projects simultaneously.

Education

• Bachelor's degree in Computer Science, Information Systems, Marketing, or related field (or equivalent experience).

Preferred Certifications (Nice to Have)

• Smartsheet Certification
• Python Programming Certifications
• Agile or Scrum Certification (CSM, PMI-ACP, etc.)

Core Competencies

• Technical Proficiency in Python: Data automation, workflow scripting, debugging, and integration development.
• Smartsheet Expertise: Workflow design, automation, integrations, and campaign management tooling.
• Problem Solving: Diagnosing technical and process issues and implementing scalable solutions.
• User Training & Support: Providing technical guidance and support to non-technical users.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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