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Developer Personalization Specialist

Macy's
94,440-157,320
paid time off, paid holidays, tuition reimbursement, 401(k)
United States, New York, New York
151 West 34th Street (Show on map)
Feb 12, 2026

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Specialist, Developer Personalization plays a pivotal role, leveraging expertise to identify and deliver comprehensive marketing solutions. This role focuses on designing and implementing end-to-end personalization strategies, utilizing tools like Adobe Target to enhance site and app customer experiences.

The Specialist collaborates closely with cross-functional project teams and service providers to ensure seamless delivery of solutions aligned with Macy's Digital objectives. They take ownership of the final technical product, ensuring it meets business goals and fulfills the overall vision. Additionally, the Specialist employs a range of software technologies, including developing new code, modifying existing code, configuring systems, and implementing packaged solutions.

What You Will Do



  • Data Architecture: Design and maintain SQL-based data models that aggregate fragmented data from Ad Servers (e.g., GAM), Adobe (RTCDP), Google Big Query and payment gateways.
  • Operational Excellence: Lead the technical configuration of Sales Ops workflows, ensuring lead routing and attribution logic are airtight.
  • AdTech Integration: Manage the "plumbing" between our product and our ad-buying/selling platforms, ensuring tracking pixels and API integrations are firing correctly.
  • Strategic Reporting: Build automated dashboards that translate raw backend data into actionable revenue insights for the executive team.


Skills You Will Need



  • Advanced SQL: Window functions, ETL processes, and database optimization.
  • MarTech: Experience in Point to Point integration with Adobe, Google ecosystems. Other CRM systems like Salesforce /HubSpot is ok.
  • AdTech: Familiarity with SSPs, DSPs, or Google Ad Manager API.


Who You Are



  • Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
  • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
  • Able to work a flexible schedule based on department and company needs.


What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:



  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement


Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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