Digital Marketing Manager

Job Summary:

Responsible for developing, managing, and implementing digital marketing strategies to build customer relationships, engagement and promote the agency's products and services to support overall goals.

Essential Functions:

• Oversee management of all digital channels
• Partner with marketing team members and key Goodwill of North GA stakeholders to ensure digital strategies and tactics align and support agency goals
• Create, maintain, and implement digital content calendars; manage day to day messaging
• Tell the Goodwill story through videos, photography and graphic design and help manage content needs across the marketing team and business units
• Collaborate with marketing team and agency partners to create relevant content to help ensure integration across platforms
• Support website development and design including updating content, managing creative assets, and site performance metrics.
• Manage social media brand profiles and presence including additional channels that are deemed relevant
• Oversee and manage the influencer program; coordinate regular engagements and promotions
• Manage email program including development and implementation of strategy, creative and database management
• Manage and improve SEO and SEM performance; oversee partners
• Oversee and analyze agency's online reputation through the management of listing and tools
• Manage partner relationships, monitor, and track budgets
• Manage and maintain marketing records, including marketing consent and release form
• Regularly monitor and report on program performance analytics and create departmental dashboards; provide analysis and recommendations to marketing and key stakeholders
• Comply with all Goodwill policies, Commission on Accreditation of Rehabilitation Facilities (CARF) standards and safety and security regulations
• Other duties as assigned

Job Requirements and Qualifications:

• A Bachelor's Degree in journalism, public relations, marketing, or related field is required
• Three or more (3+) years of marketing experience
• Excellent written, oral, and interpersonal communication skills are required
• Experience in creating diverse and engaging content, including both static images and video
• Creative thinking and problem-solving abilities
• Ability to stay up to date with industry trends and emerging technologies to keep our strategies current
• Must be able to function independently in a fast-paced work setting

• Functional knowledge of Microsoft Office including Word, Excel, and PowerPoint
• Certifications in digital marketing are a plus (e.g., Google Analytics, HubSpot)
• Maintain a good driving record, dependable transportation, and telephone communication devices

Working Environment Conditions/Requirements:

• Ability to push, pull and lift up to 30 lbs. with or without accommodations to transport materials
• Must be able to travel to all designated Goodwill locations to 20% to 25% of the time