Marketing Consultant

Scheduled Weekly Hours:

We are seeking a goal-oriented, strategic-minded full-time Marketing Consultant who is passionate about making a meaningful impact in healthcare. This "get it done" individual thrives in dynamic environments, combining analytical insight with creativity to drive results. Above all, they care deeply about people, patients, consumers, and colleagues alike, and are dedicated to developing marketing strategies that truly resonate and support Emplify Health's mission to improve lives.

Bonus points for candidates who bring experience leveraging CRM platforms and enjoy digging into data and research to connect the dots between insights and decisions - translating information into smarter strategies and measurable impact. While not required, this blend of marketing intuition and data curiosity is the unicorn skillset we're excited to find.

The Marketing Consultant serves as a strategic partner to Emplify Health, leading the development, execution, and optimization of comprehensive marketing initiatives. This role demands a deep understanding of marketing strategy, brand positioning, and audience engagement across both digital and traditional channels. The Marketing Consultant will leverage patient and consumer insights to craft and implement strategic marketing, brand, and development plans aligned with enterprise priorities.

In addition, the ideal candidate brings marketing consulting expertise, high-level research abilities, and a data-driven mindset. They are comfortable working within CRM platforms, building email marketing campaigns, developing marketing automation journeys, and supporting content and media initiatives. This is a role for someone who can think strategically and execute with precision!

Key Responsibilities:

• Collaborate with the Marketing Manager and cross-functional teams including market research, corporate communications, brand, digital marketing, design, finance, affiliates, clinical, and administrative leadership.

• Identify and analyze consumer trends, market intelligence, and business goals to develop high-impact, insight-driven marketing strategies.

• Utilize analytical thinking and curiosity about consumer, market, and industry trends to provide actionable and measurable recommendations.

• Lead the execution and optimization of marketing initiatives that enhance brand positioning and audience engagement.

• Partner with outside agencies and vendors to support marketing efforts

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field required; Master's degree in Business Administration (MBA) preferred.

• 5-7 years of experience in corporate marketing, strategic planning, or business development.

• Preferred: 2 years of experience engaging with upper-level decision makers.

• Strong leadership, analytical, and communication skills.

• Forward-thinking mindset with the ability to translate insights into strategic actions.

• Ad agency and CRM experience strongly preferred.

If you are looking to be a part of a stable and growing mission-driven organization, this may be the right opportunity for you!

Emplify Health is comprised of two of the Midwest's most respected healthcare systems, Bellin Health and Gundersen Health System. Once neighbors, we are now partners, united in our mission to provide exceptional care to our communities. As a not-for-profit, patient-centered healthcare network, we have headquarters in Green Bay and La Crosse, Wisconsin. Our extensive network includes 11 hospitals and more than 100 clinics, serving 67 cities and rural communities across Wisconsin, Iowa, Minnesota and Michigan's Upper Peninsula. With over 4,500 dedicated nurses and providers, we are committed to delivering primary, specialty and emergency care, along with innovative medical education programs. Join us in making a meaningful difference in the lives of our patients and communities.

If you need assistance with any portion of the application or have questions about the position, please contact HR-Recruitment@gundersenhealth.org or call 608-775-0267.

We inspire your best life by relentlessly caring, learning and innovating. This is our purpose. Together with our values - belonging, respect, excellence, accountability, teamwork and humility - our pillars set our foundation and our future.

Equal Opportunity Employer