Business Analyst- Twin Cities Orthopedics

The Business Analyst is responsible for managing website and digital media performance reporting, analytics, marketing research to support datadriven decisionmaking at Twin Cities Orthopedics (TCO) including Training HAUS and other affiliated brands. This role serves as the central hub for digital insights, connecting website, paid and organic social, digital media, and clinical data to actionable recommendations.

The ideal candidate is analytical, detailoriented, and comfortable working across data sets, platforms, and teams to translate complex information into clear insights and next steps. They are curious, enjoy problemsolving, and partner closely with the clinical marketing leads, digital marketing, creative and agency partners to ensure data shapes strategy and execution

This is a full-time role, Monday - Friday 8:30 AM - 5:00 PM, with as-needed event coverage outside of normal business hours out of our Bloomington office.

Twin Cities Orthopedics is an operating division of Infinite Health Collaborative (iHealth), a group of local medical practices, owned and led by its physicians, on a mission to give patients more control over their healthcare.

Essential Job Functions:

Website and Analytics

• Owns website performance analysis and reporting, using tools such as Google Analytics to monitor traffic, engagement, and conversion metrics.
• Develops recurring dashboards and adhoc reports that highlight key trends, opportunities, and risks related to web performance.
• Identifies and communicates insights on topviewed pages, search terms, dropoff points, and user behavior to inform content, UX, and campaign decisions.
• Partners with internal teams and agency partners to support ongoing website content updates, ensuring information is accurate, current, and aligned with marketing priorities.

Social Media and Digital Analytics

• Conducts organic and paid social media performance analysis and reporting using native platform analytics and other tools available to the TCO marketing team.
• Synthesizes social metrics (e.g., reach, engagement, audience growth) into insights and recommendations for the Social Media Manager (SMM) and broader marketing team.
• Partners closely with the SMM to provide ongoing website and social performance insights that inform content strategy and optimization.
• Meets regularly with the SMM to review dashboards, discuss trends, and codevelop testsandlearn plans for content and campaigns.
• Shares qualitative and quantitative insights (e.g., top questions, highinterest topics, content gaps) with SMM to drive new content ideas and improve social engagement.
• Provides databacked insights (e.g., bestperforming topics, formats, posting times) to SMM to shape social content calendars and community engagement strategies.
• Partners with TCO's digital media agency, as needed, to connect the dots between organic social performance and paid digital media activity.

Clinical Data Analytics

• Pulls and analyzes clinical and operational data, in partnership with appropriate internal stakeholders, to surface insights that can inform marketing strategies and initiatives.
• Translates clinical and serviceline data into audiencefriendly insights and opportunities (e.g., new patient trends, regional demand, highdemand services, seasonal trends, referral patterns) for the marketing team.
• Supports oneoff data requests from marketing (e.g., top patient questions, most searched conditions, regional demand, new patient trends) and connects these findings to content, campaigns, and website updates.

Project Management

• Manages project timelines and deliverables for analytics, reporting, website updates, and CRM/email initiatives, ensuring work is completed on schedule and on budget.
• Communicates status updates, risks, and dependencies with the Digital Marketing Manager, Social Media Manager, creative team, and other key stakeholders.
• Helps maintain organized documentation for reports, data definitions, dashboards, and processes to support consistency and knowledge sharing.

Additional Functions

• Supports broader marketing initiatives by providing data, research, and insights during planning and postcampaign analysis.
• Assists with agency and platform relationships related to analytics, CRM, email, and website tools as needed.
• Performs all other duties as assigned.

Education and Experience:

• Bachelor's degree in Marketing, Business, Data Analytics, Statistics, Information Systems or related field preferred.
• 3-5 years of related experience in marketing analytics, digital analytics, business analysis, or a similar datafocused role.
• Hands-on experience working with Google Analytics, creating reports in Tableau, pulling data from native social platforms and managing ongoing website updates.
• Demonstrated experience creating reports and dashboards, interpreting data, and presenting insights and recommendations to nontechnical stakeholders.
• Strong analytical and problemsolving skills, with demonstrated experience interpreting digital performance data and turning it into actionable insights.
• Proficiency with website analytics tools (e.g., Google Analytics) and familiarity with CRM, email, and reporting platforms.
• Experience working with data from multiple sources (website, social, CRM, clinical/operational systems).
• Strong written and verbal communication skills, including the ability to present complex information in a clear, concise, and visually compelling way.
• Strong organization and timemanagement skills, with the ability to manage multiple projects and deadlines simultaneously.
• Ability to work both independently and collaboratively in a fastpaced, teamoriented environment.

Benefits & Compensation:

• Actual starting pay will vary based on education, skills, and experience.
• We offer a comprehensive benefits package - to learn more click here.
  
  
  
  • Employees working 30+ hours per week (60 hours per pay period) are eligible for our Medical (w/Maternity Bundle), Dental & Vision plans, as well as Tuition Reimbursement.
  • All employees, regardless of hours, are eligible for 401(k) Profit Sharing, Employee Assistance Program, Lifetime Fitness Subsidy, Car Rental discounts, Home, Auto, & Pet insurance savings programs & more.
  
  
  
  

Working Conditions:

• Ability to sit for extended periods (up to 8 or more hours per day).
• Frequent use of hands and fingers for typing, writing, and handling documents.
• Occasional standing, walking, bending, or reaching within the office environment.
• Ability to lift and carry office supplies or files weighing up to 20 pounds.
• Visual acuity to read electronic and paper documents.
• Auditory ability to participate in phone or video calls clearly.
• Manual dexterity to operate standard office equipment (e.g., computer, phone, printer).

Setting:

• Office
• Part-time remote work with required days in-office, as determined by department needs.

Essential Requirements:

Ability to:

• Comply with company policies, procedures, practices, and business ethics guidelines.
• Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.)
• Demonstrate prompt and reliable attendance.
• Work at an efficient and productive pace, handle interruptions appropriately, and meet deadlines. Prioritize workload effectively.
• Communicate respectfully and professionally in face-to-face, phone and email interactions. Apply principles

of logical thinking to define problems, establish facts, and draw valid conclusions.

Notes

• Revo/ i-Health is an Equal Opportunity Employer. We are committed to fostering an inclusive and accessible workplace. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential job functions. Applicants or employees who wish to request an accommodation may do so by emailing HR@RevoHealth.com. For more information, please review the Know Your Rights notice from the U.S. Equal Employment Opportunity Commission.
• We participate in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees/employee-rights-and-responsibilities
• Please note: This job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not an exhaustive list of all duties, responsibilities, and qualifications required. Revo/ i-Health reserves the right to modify job duties or descriptions at any time, with or without notice, in accordance with applicable laws.