Performance Marketing Associate

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in ourNew York City office

As the Performance Marketing Associate, you will work across multiple channels, utilizing email marketing, social media, and AI tools to enhance engagement, drive conversions, and increase brand awareness.

This position is ideal for someone passionate about digital marketing and eager to gain hands-on experience in lead generation, impression-based campaigns, and data-driven strategies.

Areas of Responsibility

Campaign Strategy & Management

• Support and execute digital demand generation strategies aligned with business goals and revenue targets.
• Plan, execute, andoptimizelead generation and impression-based campaigns using email marketing, social media, and AI tools.
• Maintain and manage campaign calendars to ensuretimelyexecution and coordination across all marketing channels.
• Oversee all aspects of campaign management, including email creation, subject line development and testing, list segmentation, and email deployment.

Digital Marketing Execution

• Develop and execute email marketing campaigns, including copywriting, audience segmentation, A/B testing, and performance analysis.
• Drive qualified lead generation and brand awareness through strategic digital marketing initiatives and conversion optimization.
• Monitor campaign performance and optimize strategies based on data analytics
• Execute and manage digital marketing campaigns across platforms such as Google Ads, LinkedIn, and X (Twitter).
• Monitor campaign performance and adjust strategies based on data-driven insights.

Analytics & Optimization

• Track and analyze campaign performance toidentifyareas for improvement andoptimizeresults.
• Conduct A/B testing to refine campaign elements, including ad copy, creative assets, landing pages, and Call to Actions.
• Stay informed on AI advancements and digital marketing trends to continuously enhance campaign effectiveness.

Cross-Functional Collaboration

• Collaborate with the Performance Marketing Director/Manager to ensure campaign messaging aligns with product positioning and value propositions.
• Work closely with the content and creative teams to develop engaging assets that drive conversions.
• Activelyparticipatein team meetings to share insights andalign ongoals.

AI & Automation Integration

• Leverage AI tools to create email contentand enhance engagement and conversion.
• Use AI-powered content optimization to analyze past campaign performance and enhance subject lines, body content, and visuals.

Analytics & Performance Optimization

• Analyzecampaigntrends and data to refine demand generation programs.
• Maintain detailed tracking reports for all campaigns to ensure transparency and accountability.
• Use project management tools to document campaign efforts, hours, program specifics, and completion status.

• BS/BA in digital marketing or a relevant field
• 1-2 Years Marketing experience a plus
• Excellent copywriting, creative writing, and communication skills
• Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
• Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach

Knowledge & Skills

• Email & social marketing, lead generation, tracking, and analysis
• Acute attention to detail, deadline-oriented
• Strong understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation
• HTML knowledge a plus
• Proactive, detail-oriented, and eager to stay updated on the latest digital marketing trends and technologies.
• Familiarity with digital marketing platforms such as Google Ads, LinkedIn, Facebook, and email marketing tools like Eloqua.
• Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams)
• Knowledge of Eloqua (similar CRM helpful) and knowledge/use of IIRIS

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $55,000- $57,000 based on experience.

This posting will automatically expire on 03/6/2026

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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