Digital Marketing Director

Role Overview

Myriad Genetics is seeking a Director Digital Marketing to lead its centralized digital marketing function across the enterprise. This role owns the strategy, execution, and optimization of all digital demand-generation and performance marketing activities across Myriad's product portfolio, including Health Management, Precision Oncology and emerging growth platforms.

Operating within Myriad's centralized marketing model, this leader will run the team responsible for digital advertising, CRM, and onsite strategy across product areas, ensuring scale, consistency, efficiency, and measurable impact. The role blends strategic leadership with a hands-on performance orientation and close partnership with product marketing, commercial, medical, and analytics teams.

This is a high-impact leadership role for a modern digital marketer who thrives in both regulated healthcare and fast-paced consumer healthcare environments and knows how to balance speed, compliance, and performance.

Key Responsibilities

Digital Strategy & Performance Ownership

• Own Myriad's enterprise digital marketing strategy, aligned to commercial priorities across all product areas.
• Drive measurable growth through paid digital advertising, including Google Search, Display, YouTube, and other performance channels.
• Establish clear performance targets, dashboards, and optimization cadences tied to pipeline impact, demand, and ROI.
• Drive onsite strategy improvements sourced across organic (search and social) and paid social channels to increase engagement, leads, and conversion.

Centralized Digital Execution

• Lead a centralized team responsible for:
  • Paid digital media (search, display, retargeting)
  • SEO and organic search performance
  • Onsite optimization and conversion rate optimization (CRO)
  • CRM-integrated digital programs (email, nurture, audience targeting)
  • Paid and Organic Social
  • Landing page strategy and optimization
• Ensure consistent standards, tools, and best practices across product lines while allowing flexibility for product-specific needs.

Agency & Partner Management

• Own relationships with external digital and media agencies, including strategy alignment, performance management, and budget oversight.
• Set clear agency KPIs and hold partners accountable for outcomes, not just activity.
• Evaluate make-vs-buy decisions to balance internal capability and agency leverage.

Cross-Functional Partnership

• Partner closely with:
  • Product Marketing and Brand teams
  • Sales and Commercial Operations
  • Medical, Legal, and Regulatory partners
  • Analytics and Marketing Operations
• Ensure all digital programs meet regulatory, privacy, and brand standards while maintaining speed to market.

Data, Analytics & Optimization

• Leverage CRM and marketing technology platforms to enable audience segmentation, targeting, attribution, and lifecycle marketing.
• Use data and insights to continuously test, learn, and optimize digital performance.
• Translate performance data into clear, executive-ready insights and recommendations.

Team Leadership & Capability Building

• Build, lead, and develop a high-performing digital marketing team in a centralized model.
• Establish clear roles, operating rhythms, and career paths for digital talent.
• Foster a culture of accountability, experimentation, and continuous improvement.

Qualifications

Required

• Bachelor's degree required; advanced degree preferred.
• 10+ years of progressive experience in digital marketing.
• Proven experience leading centralized digital marketing or performance marketing teams.
• Deep hands-on expertise across:
  • Google Ads and paid search
  • SEO and organic growth strategies
  • Website optimization and digital user experience
  • CRM-driven digital marketing (email, nurture, audience targeting)
  • Social across platforms for both HCPs and patients
• Strong track record of managing agencies and significant digital media budgets.
• Experience operating in regulated industries (healthcare, life sciences, diagnostics, or adjacent sectors) and in operating with consumers
• Experience navigating healthcare privacy challenges

Preferred

• Experience supporting multiple products or business units within a centralized model.
• Familiarity with healthcare compliance considerations (HIPAA, privacy, promotional review processes).
• Strong analytical orientation with comfort using dashboards, attribution models, and performance reporting.

What Success Looks Like

Within the first 12-18 months, this leader will:

• Establish a best-in-class centralized digital marketing engine
• Improve efficiency and ROI across digital spend
• Drive measurable increases in qualified demand and pipeline contribution
• Create clarity and alignment between product teams and centralized digital execution
• Build a scalable foundation to support Myriad's growth strategy

Physical Requirements

Lifting Requirements - sedentary work or exerting up to 10 pounds of force occasionally. Physical Requirements - stationary positioning, moving, communicating, and observing. Use of equipment and tools that are necessary to perform essential functions of the job.

EEO

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

About Us

Myriad Genetics is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and well-being for all. Myriad Genetics develops and offers molecular tests that help assess the risk of developing disease or disease progression and guide treatment decisions across medical specialties where molecular insights can significantly improve patient care and lower healthcare costs. For more information, visit www.myriad.com.

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