Sr. Digital Performance Analyst, Digital Platforms

Data is deeply embedded in the product, engineering, quality, and customer experience culture at Tesla. This role will collaborate across Demand Generation, Marketing, Web Development, Software, and executive teams to optimize the Web and Digital Customer Experience for Tesla Energy for all of North America.

This position requires an in-depth understanding of digital marketing best practices, web UI/UX, web traffic data, web marketing channels, first through third party data, and data analysis.

The Sr. Web Digital Platforms Analyst at Tesla supports campaign planning, site optimization, campaign performance, and data activation.

• Analyze web page performance and features and optimize for customer conversion and interaction
• Recommend improvements to Tesla Energy's digital UX based on your analysis of web traffic data
• Design and conduct A/B tests on Tesla Energy pages
• Evaluate Tagging and Tracking on Energy pages to ensure compliance and consistency
• Recommend new marketing initiatives given outcomes of experiments and data analysis
• Deploy impact analysis of business process changes on customer UX and recommend improvements
• Provide marketing spend optimization recommendations based on attributed sales data

• 3-5 years experience working at an Enterprise Level in web analytics, digital marketing analytics, digital data science, or related field
• Expert Level understanding of BigQuery and ability to write custom, efficient, SQL against large data stores
• Depth in pulling and blending data from Google Analytics, GA4, Adobe Analytics and Google Ads within a BI tool (Looker Studio, Tableau)
• Expert Level understanding of GA4 (Funnels, Customer Flow, Attribution Logic)
• Expert Level understanding of Google Tag Manager and the ability to test pages for correct tagging
• Design and execute A/B tests for web pages and use basic statistical tools for web optimization (EG: significance tests, linear regression, time series analysis)
• Excellent ability to design, deploy, and analyze website UI/UX changes, and their impact on customers and within digital channels

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.