Programmatic Media Buyer

Step into the role of Programmatic Media Buyer on Adobe's internal Display & Programmatic team and lead impactful campaigns across key digital channels! This opportunity is ideal for a media professional with 3+ years of hands-on experience in programmatic buying, campaign management, and optimization. Expertise across leading DSPs - DV360, Adobe Advertising Cloud (AdCloud), The Trade Desk, and Yahoo DSP - is essential. Success in this role requires proficiency in display, video, native, CTV, and audio formats, along with strong collaboration across teams to deliver seamless, results-focused marketing initiatives!

• Lead end-to-end execution of programmatic campaigns across DSP platforms - from discovery and setup through launch, optimization, and reporting
• Partner with Marketing and Media Strategy teams to define objectives, budgets, targeting, inventory approach, and measurement requirements
• Develop data-driven audience and inventory strategies by bringing to bear 1P, 2P, and 3P data, including open exchange, PMP, PG, and direct deals
• Monitor and optimize performance across formats and platforms, refining bids, pacing, frequency, supply paths, and creative strategy to exceed benchmarks
• Collaborate with Analytics, Ad Ops, and Web teams to ensure accurate tracking, tagging, brand safety, and measurement implementation
• Deliver clear, actionable performance insights and post-campaign recommendations to collaborators

• At least 3 years of practical experience coordinating campaigns in DV360, AdCloud, The Trade Desk, and/or Yahoo DSP
• Strong understanding of the programmatic ecosystem, auction dynamics, bidding strategies (CPC, CPM, CPA, vCPM), and pacing methodologies
• Experience managing PMP and Programmatic Guaranteed deals, with working knowledge of supply path optimization
• Proficiency in measurement frameworks, attribution models, and campaign analytics
• Advanced Excel skills and ability to translate large data sets into strategic insights
• Strong attention to detail, organization, and communication skills

• Minimum 3 years of direct programmatic buying experience (agency, in-house, trading desk, or media vendor)
• Proven track record managing campaigns across major DSPs
• Experience optimizing toward multi-touch attribution preferred
• CTV and/or video buying experience strongly preferred
• Bachelor's degree or equivalent experience

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.