Outreach & Marketing Specialist

Commonwealth Care Alliance (CCA) is a nonprofit, mission-driven health plan and care delivery organization designed for individuals with the most significant needs. As an affiliate of CareSource, a nationally recognized nonprofit managed care organization with over 2 million members across multiple states, CCA serves individuals enrolled in Medicaid and Medicare in Massachusetts through the Senior Care Options and One Care programs and its care delivery enterprises. CCA is dedicated to delivering comprehensive, integrated, and person-centered care, powered by its unique model of uncommon care, which yields improved quality outcomes and lower costs of care.

Job Summary:

The Outreach & Marketing Specialist is responsible for promoting Commonwealth Care Alliance's (CCA) and CCA-CA - health products to individuals, responsible parties, and groups at a variety of settings. This position is also responsible for executing our marketing and enrollment strategies, cultivating relationships with contracted sites and health providers (CA), community organizations, senior centers, and elderly & disabled housing etc.

Essential Functions:

• Interact effectively with a multidisciplinary team. Provides marketing and enrollment functions to increase membership, growth of product branding and penetration into community centers of influence (CA) and primary care sites and within defined service areas.
• Be a subject expert on presenting, promoting, and marketing our programs to all interested, including individuals, groups, community organizations, healthcare professionals etc. Develops presentations to various target audiences.
• To cultivate and maintain collaborative relationships with contracted providers and primary care site partners.
• Perform all enrollment related activities, such as identifying potential prospects, screening leads to ensure eligibility requirements, setting appointments, explaining the program, completing enrollment applications, submitting enrollments to CCA.
• Develop a resource map of assigned territory, such as community-based organizations, elder service agencies, elderly and disabled housing, food pantries, churches etc.; cultivates relationships with them and identifies potential collaborations efforts.
• Plan and implement territory monthly action plan and consistently meet and or exceed enrollment and outreach targets.
• Attend and assist with the planning of educational, outreach and other health related events.
• Coordinate and interact with various roles within CCA, its primary care partners to ensure customer requests, questions and issues are handled appropriately and in a timely manner.
• Assure compliance and adherence with Medicare & Medicaid enrollment and marketing policies and procedures.
• Offers recommendations and suggestions for improvements in office, enrollments, marketing practices etc. to enhance service delivery and customer satisfaction.
• Perform any other job related duties as requested.

Education and Experience:

• Bachelor's degree preferred
• Three (3) years of experience in sales, marketing and customer service preferred
• Experience working with elders and disabled individuals preferred

Competencies, Knowledge and Skills:

• Multiple language proficiency highly desired such as but not limited to Spanish, Chinese, Vietnamese, Cambodian, Russian, Portuguese, Italian, etc.
• Thorough knowledge of Medicare & Medicaid services, marketing, enrollment policies and guidelines.
• Knowledge of healthcare systems/services and/or experience with community organizations, social services, and public resources.
• Must be a self-starter with a high level of accountability and responsibility.
• Must possess exceptional interpersonal and presentation skills.
• Must be able to meet directly with members, responsible parties and/or providers in office or home settings.
• Must have the ability to work in a multicultural environment and perform outreach related activities in the community.
• Must be able to work independently as well as within a team environment, be flexible, highly organized and be able to prioritize their work.
• Strong sales skills as well as written and computer skills.

Licensure and Certification:

• Active Health Producers License in relevant state or obtain one within 90 days of receiving training materials
  required
• Must have valid driver's license, vehicle and verifiable insurance. Employment in this position is conditional pending successful clearance of a driver's license record check. If the driver's license record results are unacceptable, the offer will be withdrawn or, if employee has started employment in position, employment in this position will be terminated
• To help protect our employees, members, and the communities we serve from acquiring communicable diseases, Influenza vaccination is a requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 - March 31) as a condition of continued employment. Employees hired during Influenza season will have thirty (30) days from their hire date to complete the required vaccination and have record of immunization verified.
• CareSource adheres to all federal, state, and local regulations. CareSource provides reasonable accommodations to qualified individuals with disabilities or medical conditions, sincerely held religious beliefs, or as required by state law to enable the employee to perform the essential functions of the position. Request for accommodations will be completed through an interactive review process.

Working Conditions:

• General office environment; may be required to sit or stand for extended periods of time
• This is a mobile position, meaning that regular travel to different work locations, including homes, offices or other public settings, is essential.
  Will be exposed to weather conditions typical of the location and may be required to stand and/or sit for long periods of time.
  Must reside in the same territory they are assigned to work in; exceptions may be considered, due to business need
  May be required to travel greater than 50% of time to perform work duties.
  Required to use general office equipment, such as a telephone, photocopier, fax machine, and computer
  Flexible hours, including possible evenings and/or weekends as needed to serve the needs of our members
• Regular movement between multiple building sites will be required.
  Must be able to work a flexible schedule to support changing and emerging physical security protection situations.
• Over 50% (Mobile) Routine travel required

Compensation Range:
$54,500.00 - $87,300.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type:
Salary

Competencies:
- Fostering a Collaborative Workplace Culture
- Cultivate Partnerships
- Develop Self and Others
- Drive Execution
- Influence Others
- Pursue Personal Excellence
- Understand the Business

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an environment of belonging that welcomes and supports individuals of all backgrounds.