CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
American Girl is the largest direct-to-consumer doll brand known for its rich storytelling and best-in-class omnichannel experience. Managed thoughtfully as a purpose driven, premium lifestyle brand, American Girl inspires girls to grow up with courage, confidence & strength of character throughengaging stories,premium products,andimmersive play experiences.
The Opportunity:
American Girl is hiring an Associate Marketing Manager (AMM) to work on the Global Brand Team (GBT), managing several product segments. Marketing serves as the connective tissue between other cross functional partners and key stakeholders such as design, development, finance, and our commercial and retail teams. The GBT is responsible for end-to-end product strategy, including line planning and P&L management. The AMM role will work closely with the Senior Manager and cross functional teams to bring American Girl products to market, supporting and driving the business with a focus on day-to-day management, product development, and business strategy.
What Your Impact Will Be:
- Own the day-to-day management of the product segment(s) and act as point of contact for brand inquiries and dissemination of brand information.
- Work in collaboration with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L.
- Ensure all product marketing projects are supported by business strategy, objectives and insights.
- Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to bring innovative and compelling toys to market on time and on budget, backed by Consumer Insights.
- Collaborate with manager in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
- Assist with managing margin targets and line plans from initiation to completion with cohesive hand off to commercial team.
- Prepare for and deliver presentations that convey a strategic message to large audiences. Present with confidence regularly to drive brand strategy and products.
- Own product lifecycle, working closing with the supply planning, demand planning, retail and commercial teams.
- Lead global business reporting and analysis.
- Monitor key trends, brands and competitors' performance in all markets.
- Provide product inputs for creative brief development and high-profile marketing efforts.
- Take initiative to clarify ever-changing business needs and challenges and work appropriately with team and cross-functional partners to find solutions.
What We're Looking For:
- 3+ years relevant work experience in marketing with MBA or 5+ years without MBA, preferably in product development, or in a retail or consumer driven company. MBA preferred but not necessary with the right experience.
- Thorough understanding of marketing mix and KPIs
- Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking.
- Excellent analytical and project management skills.
- Experience analyzing data and managing financials
- Ability to synthesize data and pull insights to create recommendations
- Strong skills presenting in front of large groups and a senior level audience
- Highly organized, independent and detail oriented with strong follow up skills
- Excellent written and verbal communication skills
- Strong time management, planning and project execution skills
- Strong interpersonal skills with the ability to build solid collaborative relationships and drive team culture
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
- Passionate about making a difference and cares about the global impact of their work
*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Mattel, Inc.and Subsidiaries
Mar 07, 2026