Associate, Digital Advertising

We're seeking a detail oriented and tech savvy Associate, Digital Advertising to develop, implement, launch and monitor performance marketing campaigns on various platforms for ariumliving.com (B2C) and thermrgroup.com (B2B). This role requires a forward-thinking team player who can align business goals to create strategies that meet the goals of the intended audience.

Ariumliving.com's goal is to drive occupancy and brand awareness across our multifamily properties.

Thermrgoup.com goal is to drive awareness.

Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan
• Identify opportunities and challenges within the customer journey and develop strategies for improvements and drive engagement.
• Own and execute PPC campaigns across Google Ads, Bing Ads, LinkedIn, META and other digital channels-managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization to deliver qualified leads
• Track and analyze campaign performance using tools like Google Analytics and various ad platform dashboards, and data to provide actionable insights and drive ROI.
• Implement and ensure proper tracking and attribution.
• Oversee the creation of compelling AD creative messaging that resonates with target audiences.
• Ensure all digital advertising efforts comply with brand guidelines and legal standards.
• Partner with operations and asset management leadership to forecast spending, lead volume, and marketing impact based on growth goals

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in digital advertising roles where you executed campaigns on various platforms. We are an internal agency for the company, and we do not work with advertising agencies to execute. Needs to be comfortable being the one "pushing the button".
• Strong proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4.
• Solid understanding of PPC concepts: keyword strategy, bid management, audience segmentation, remarketing, lookalike audiences.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Demonstrated creativity and innovation in developing marketing campaigns
• Proficiency in digital marketing tools and platforms, CRM systems, and customer analytics software.
• Customer-focused mindset with a passion for enhancing the customer journey.
• Strategic thinker with the ability to adapt to a fast-paced and evolving environment.

This is position is in office at 3340 Peachtree Rd NE Suite 2250, Atlanta GA 30326

The RMR Group offers an extensive total rewards package to ensure that your benefits align with your needs. Employees who work at least 21 hours per week are eligible to participate in The RMR Group's benefits plans, including:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & Disability Insurance
• Health Savings Account (HSA) & Flexible Spending Plans (FSA)
• 401(k) Plan with Employer Match
• Holidays, Vacation & Sick Time
• Parental Leave
• Tuition Assistance
• Matching Gift Program
• Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance

The RMR Group (Nasdaq: RMR) is a leading U.S. alternative asset management company, unique for its focus on commercial real estate (CRE) and related businesses. RMR's vertical integration is strengthened by nearly 900 real estate professionals in more than 30 offices nationwide who manage approximately $40 billion in assets under management and leverage more than 35 years of institutional experience in buying, selling, financing and operating CRE. RMR benefits from a scalable platform, a deep and experienced management team and a diversity of real estate strategies across its clients. RMR has been recognized by The Boston Globe as a "Top Place to Work", by the Environmental Protection Agency (EPA) as an "ENERGY STAR Partner of the Year" and ranked by the Building Owners and Managers Association (BOMA) as having one of the highest number of BOMA 360 designated properties in its portfolio. RMR is headquartered in Newton, MA and was founded in 1986.

RMR's mission is to create long term value for our clients by managing their investments and assets "like we own it" - an approach that consistently and repeatedly generates opportunities for all our employees, investors and stakeholders. We are guided by six core values:

• Integrity at Our Core.
• Perform Passionately and Effectively.
• Inspired Thinking.
• Like We Own It.
• Power of We.
• Mutual Respect.

Visit our website to learn more about what makes The RMR Group a rewarding place to build a career.

Follow RMR on LinkedIn and Instagram @thermrgroup.

The RMR Group is an equal opportunity employer. Qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.