Senior Manager - SMB Insights & Market Intelligence - VCS Global SMB

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters - to you, to your community, and to the world.

Progress starts with you.

Small and medium businesses (SMBs) are fundamental to the global economy, accounting for over 60% of employment and contributing more than 50% to global GDP. At Visa, SMBsrepresenta critical segment within Visa Commercial Solutions and present significant growth potential, as currently less than 2% of their payment transactions are conducted using Visa cards.

TheGlobal Small Business teamis the only dedicated segment at Visa focused on SMBs. We lead Visa's 2030 agenda for thissegment, collaborating across multiple functions to drive performance,identifygrowth opportunities, and execute global sales and go-to-market programs with a multidisciplinary approach.

We are looking for aSenior Manager - SMB Insights & Market Intelligence - Global SMBto join our organization. This role willbe responsible forestablishinga unified and consistent perspective of the global SMB voice of the customer, managing the global SMB research agenda, and overseeing SMB competitive intelligence. The successful candidate will translate insights into strategic recommendations that inform product development, business strategy, and go-to-market/sales initiatives, including those beyond VCS.

Key Responsibilities

SMB Voiceof theCustomer(VoC)

• GlobalVoCframework -Serve as the main authority onSMB needsand their top priorities.Collaborate with VCS's global and regional teams, as well as other business units (such as Visa Direct and Visa Government Solutions), todelivera comprehensive SMB perspective on key trends, requirements, and solutions.

• Act asVoCadvisor-Actas a trusted advisor to senior leadershipregardingclient needs and experience-related decisions.

• Bring SMB needs into decision making processes -Strengthen the organization's capability for client-focused decision-making by providing teams with tools such as frameworks, dashboards, and playbooks to interpret and applyVoCinsights effectively.

Global Research Programs

• Research Strategy & Portfolio Ownership -Partner with Global and Regional teams to define global research investments, ensuring the research portfolio strategically supports key priorities and advances Visa 2030objectives.

• Thought Leadership & Activation -Guarantee that research deliverables are scalable and impactful, including executive readouts, playbooks, narratives, sales enablement tools, and external-facing thought leadership asappropriate.

• Vendor Scoping, Selection & Governance -Oversee the selection and management of research partners; manage methodologies, timelines, quality standards, and budget compliance. Serve as the primary point of accountability between internal stakeholders and external vendors.

MarketCompetitiveIntelligence

• Competitive Landscape Mapping-Take a programmatic approach toidentifyandmonitorprincipal competitors and emerging industry participants, documentingcompetitor offerings, value propositions, pricing strategies, and go-to-market approaches.

• Actionable Intelligence Packaging- Create battlecards, tear sheets, competitor profiles, and executive summaries tailored for various stakeholders (Sales, Product, Leadership), emphasizing strategies toleveragestrengths, address gaps, and respond effectively to competitor positioning.

• Ongoing Monitoring & Early Signals- Continuouslyobservemacroeconomic trends, regulatory developments, and strategic alliances that influence the competitive environment. Deliver early alerts and forward-looking analyses, rather than solely retrospective assessments.

• Insight Validation in Collaboration with Internal Performance Insights- Work closely with the Performance Management Lead to evaluate findings, separate factual indicators from anecdotal observations, and assemble evidence-based narrativesregardingfactors influencing 2030 targets, outlining the recommended path forward.

This is a hybrid position.Expectationofdays intheoffice will be confirmed by your Hiring Manager.

This role is not eligible for immigration/sponsorship, including but not limited toJ-1, F-1, CPT, or OPT and employment-based sponsorship such as: H-1B, H-1B1,E-3, O-1, TN and any EAD card holders that may need assistance in the future.

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9+ years of experience in market intelligence, strategy, research, product marketing, consulting, or analyticsdriven roles, withdemonstratedprogression into leadershiproles-Bachelor'sdegreerequired; MBA or equivalent advanced degree strongly preferred
• Preferred experience leading largescale, vendorexecuted research programs, including scoping,methodologyoversight, synthesis, and executive activation

• Proven success acting as a thought partner to senior leadership, informing strategy, investment prioritization, and GTM decisions with evidencebased insights

• Ability to interpret data and translate findings into strategic insights and actionable recommendations

• Background in payments, financial services, B2B, or platform ecosystems (issuers, acquirers,fintechs, ISVs)

• Demonstrated ability to translate business questions into researchneedsandmanage external consulting firms to high quality standards

• Ability to conduct primary and secondary researchexpertise, including experience conducting interviews

• Proventrack recordin coordinatingstrategic initiatives, excellent planning and organizational skillsdesigning global business development activities.

• Experience presenting to and building relationships with senior management level audiences, both internally and externally

• Demonstrated ability to lead through influence in a matrixed organization without direct authority

• Must be self-motivated and comfortable with ambiguity.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 169,100.00 to 270,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.