Social Content Creator, Copy

Content Creator (Copy)

We are looking for a Creative/Maker/Content Creator to join our social creative team - a close-knit group of creatives working together as a collective to create fresh, bold, distinctive and breakthrough social content. This unique opportunity offers the chance to work in close collaboration with the strategic and creative teams of Ogilvy, and with some of the best social & content experts in the industry, delivering for one of our biggest clients. Your mission: to concept big ideas that are Social at heart and create best-in-class content for social programs or integrated campaigns.

Key Qualities:

• Ambitious and hungry - ready to take on a huge challenge.
• In love with your work and passionate about your craft.
• You have the ability to work on a broad range of creative tactics.
• A new wave creative: dreamer, doer, maker.
• Crazy enough to think you can change the industry.
• You can work independently and provide thought starters for the designers.
• You can go from high level thinking to creation of assets.
• You can work alongside a full production crew or in an office or apartment to get great content.
• You have a deep understanding of social platforms - functionally and platform mechanics + best practices.
• You are chronically online; understanding when a trend is right for a brand and when it's not (i.e. bottle flips, TikTok dances, etc.)
• Ability to get super specific on what / why / how things can come to life and make sense platform-to-platform.
• Clearly understands the role the brand plays in social and the ability to adapt based on charter work and community-led feedback (finding that bridge)
• Ability to quickly adapt / maker mentality.
• A team player.
  
  

The ideal candidate must be able to demonstrate the ability to write compelling copy in a manner that's tailored to audiences, Social platforms and culturally relevant moments. The writer should be able to effortlessly flex the tone of voice for various brands across different verticals. The candidate will collaborate closely with Art Directors, designers and strategists to ensure ideas are developed from concept through to execution while staying on brief. The writer must be confident and persuasive in presenting and selling concepts to internal teams, senior company leaders and clients. This is a position for a seasoned, driven, results oriented, and highly creative individual with the ability to work on multiple projects simultaneously, manage deadlines, and produce highly effective creative.

RESPONSIBILITIES:

• Collaborates with the team to develop, and present creative concepts for clients and new business to help build brands on Social.
• Attends and captures content at shoots and events.
• Works closely with art directors and designers to ensure copy tone and style are consistent with visual tone, style, and brand guidelines.
• Writes, shoots, edits, and produces content owned across multiple channels.
• Must be able to understand business objectives and audience demographics to be able to successfully land the messaging.
• Responsible for translating creative direction and copy points from creative briefs into engaging and effective concepts.
• Proof-reads and vets copy before to ensure consistency in tone, grammar and messaging before assets are handed over to be published.
• Stays abreast with global cultural trends and industry updates, and proactively develop timely ideas for relevant.
• Ideates individually and collaboratively on innovative content ideas designed to meet long-term goals for both social media engagement and overall audience growth.
• Identifies user and community generated content that should be reposted, gain permissions, and re-edit audio tracks as needed.

QUALIFICATIONS

• Minimum 3 years of relevant copywriting and design and content creation experience in the social space
• Strategic and conceptual thinking
• Ability to lead scrappy content creation
• Passion for learning and self-improvement
• Proactive and a self-starter
• Positive attitude and ability to work under tight deadlines
• Adaptable and able to handle changes in briefs, priorities and edits
• True passion for food & beverage vertical