Marketing Specialist, NA Strategy and Planning

Key Responsibilities:

• Program Execution: Lead the end-to-end operational setup for CSP marketing campaigns, focusing on demand generation and brand awareness within the hyperscale and AI cloud infrastructure sectors.

• Budget & MDF Management: Manage the day-to-day administration of Marketing Development Funds (MDF) and department budgets. Ensure all vendor POs, claims, and financial reporting are accurate and compliant with Lenovo's global standards.

• Event Coordination: Execute logistics for high-scale industry events and executive workshops, managing timelines, vendor deliverables, and lead-capture workflows.

• Performance Tracking: Maintain marketing dashboards to track program health. You will be responsible for gathering the raw data that allows leadership to determine total ROI and strategic impact.

• Cross-Functional Interface: Act as the operational point of contact between marketing resources, ensuring global consistency in tool usage and compliance.

• Process Optimization: Identify traditional supply chain or administrative bottlenecks within the marketing workflow to increase our "marketing velocity."

Basic Requirements:

• Experience: 5+ years in Marketing Operations, Project Management, or a related B2B technology role.

• Tools: Proficiency in creative tools of your choice and Office 365 (including Excel and PowerPoint).