Brand Experience Lead

You will be the strategic steward of our brand at every customer touchpoint, partnering with design and content teams to create memorable, on-brand moments that drive engagement and reinforce our market positioning.

• Define and drive the brand experience strategy for key programs and events, ensuring alignment with broader brand positioning and business objectives.
• Provide strategic guidance to design and content teams to help them create purposeful, highimpact assets aligned to experience principles.
• Serve as a brand experience advisor during planning, concepting, and execution phases.
• Uphold brand governance standards across all experience touchpoints, ensuring consistency and excellence.
• Translate brand strategy into clear, actionable experience principles for internal teams and agencies.
• Review and approve experience concepts, visual design, messaging, and content flows for major events.
• Use audience insight, stakeholder feedback, and event performance data to evolve the brand experience over time.

• Develop toolkits, playbooks, templates, and guidance materials that help teams apply brand experience principles with confidence.
• Conduct brand audits and assessments to ensure consistency and quality across activations.

• Continuously develop AI competencies, proactively apply AI tools to enhance role efficiency and effectiveness, and contribute to the strategic adoption of AI within organisational processes.

Key interfaces

• Broader Communications and Marketing teams incl. Product Marketing
• People team
• Business segments
• Legal
• Agencies
• Other partners

You must have:

• 7+ years of experience in brand management, experiential marketing, event brand management, or a similar field.
• Strong understanding of brand architecture, positioning, and how experiences drive brand perception.
• Led end-to-end experiential activations, including high profile live event production.
• Experienced in creative concept development and storytelling.
• Portfolio demonstrating creative direction across physical and digital brand experiences
• Proficient in Figma, Canva and/or Adobe Creative Suite
• Proven ability to translate brand strategy into compelling visual and spatial concepts.
• Comfortable working across motion, 3D, or interactive design outputs.
• Strong working knowledge of typography, layout, colour, and visual hierarchy.
• Understanding of content strategy and how narrative drives engagement.
• Strategic mindset with the ability to balance brand integrity with business objectives.
• Excellent stakeholder management skills with ability to influence at all levels.
• Ability to manage multiple priorities in a global, fastpaced environment.
• Experience briefing and reviewing design work with confidence and precision.
• Ability to articulate strategic rationale and inspire teams around a vision.

• Outstanding communication and presentation skills.

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It would be beneficial if you also had:

• Experience working in a B2B2C or hybrid B2B/B2C environment.
• Background in graphic, spatial, or communication design (formal or applied)
• Multilingual capabilities and/or experience working across multiple geographies and cultures.
• Comfortable in high-pressure, fast-paced environments.