Business Title NA Channel Programs Manager

The Program Manager serves as a strategic leader and visible advocate for Lenovo's North America Channel Programs and Enablement strategy across the U.S. and Canada. This role is responsible for driving the communication, execution, adoption, and performance of channel programs and incentives within an assigned route to market.

As a key interface between North America leadership, sales teams, partners, and cross-functional stakeholders, this individual translates program strategy into field execution. The Program Manager brings the voice of the market back to leadership, provides meaningful business insight, and helps shape and execute the North America vision for partner growth, seller engagement, and program effectiveness.

This role requires a strong understanding of partner go-to-market models, sales motions, incentive strategy, and market dynamics. The Program Manager is expected to identify trends, uncover performance drivers, and make actionable recommendations that improve partner engagement, accelerate revenue growth, and strengthen Lenovo's position in the channel.

Key Responsibilities

• Serve as the face of Lenovo Programs and Enablement for an assigned route to market across North America
• Act as a trusted advisor to Lenovo sales teams, partners, and leadership on program strategy, performance, and execution
• Drive awareness, adoption, and effective execution of Lenovo programs, incentives, and enablement initiatives within the field
• Partner closely with Account Executives, channel sales, and partner stakeholders to communicate business results, program opportunities, and performance trends
• Analyze partner performance, program effectiveness, market conditions, and competitive dynamics to provide strategic insight and recommendations
• Interpret data and business trends to tell a broader story of the business, identify risks and opportunities, and influence action
• Provide meaningful feedback to North America leadership on program design, field needs, partner behavior, and market realities to help refine and execute strategic priorities
• Understand historical and current partner performance patterns and recommend levers to improve revenue growth, customer acquisition, profitability, and program ROI
• Lead regular business and program review cadences with internal sales teams and partners, highlighting successes, barriers, and actions needed to improve performance
• Ensure sales teams understand Lenovo's program strategy and have clear execution plans to maximize impact in the market
• Collaborate across Community, Financing, Category, Sales, Operations, and other cross-functional teams to remove execution barriers and improve the partner experience
• Maintain ownership of business insights and data quality for the assigned route to market, ensuring leaders and sellers have reliable information for decision-making
• Champion partner-centric and seller-centric improvements that increase program clarity, simplify execution, and strengthen Lenovo's ease of doing business
• Support the successful launch and field activation of new program initiatives, ensuring alignment between strategic intent and market execution
  

Core Capabilities

• Deep understanding of channel strategy, partner business models, and route-to-market dynamics
• Ability to translate complex data into clear business insight and actionable recommendations
• Strong executive communication skills, with the ability to influence sales teams, partners, and senior leadership
• Experience leading cross-functional coordination to drive execution and remove roadblocks
• Strong commercial acumen, including awareness of economic, industry, and competitive trends
• Ability to balance strategic thinking with operational follow-through
• Proven relationship-building skills across field sales, partners, and support functions